Karo Zyada Ka Irada... It is normal to be greedy !!

Forget Frederick Keonig and his pure thinking like , “we tend to forget that happiness doesn't come as a result of getting something we don't have, but rather of recognizing and appreciating what we do have.”


This ad which focuses on the human need or even greed ,has craft in it, a beautiful chain of events that sells the idea in a simple and yet compelling fashion…He who is greedy is always in want and who knows it better than the marketer… the gap of thought is always there and here it strikes …in the right gap….


There is a simple insight that “people always want more”..the same need and want game…and the gap between the two…. The right product, and a right positioning with a right communication strikes a right chord with the TG….


You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place said Sir David Ogilvy, and here this brand and their agency seems to have got the game and the tricks to play it…

See this stuff...an egg box...…done by Equus Red Cell and Swapan Seth .....




…In a cluttered market such ‘differential thinking’ does work and this brand seems to have got it …

The older versions of their Karo Zyada ka Irada campaign also prove it and for my eyes, the newer one stands a bit taller and stronger than the older one…
See it here…



Not the best of the best ad till date but as of now, it is an eye catcher…


So Marketers.. better Karo Zyada Ka Irada…

It is normal to be greedy !!

The Fun Gun !

Now for all the bulbs that burn, many ad agencies are still roving in darkness...
It is week end again... have a blast people... see u on Monday !!!!

Get out-the world is waiting ! The Outdoor advertising story Part I

A peep into the ifs and buts of Outdoor advertising ....

Being different makes all the difference they say and here you are seeing some Out Of Home ads that follow this dictum in letter and spirit.. eye catching they are ...brevity is a theme across and the message and hence strikes the viewer like a thunderbolt... when world over Billboards are making a come back as OOH and other forms of outdoor media, such creative experiments that give wonderful results to the advertiser and the audience is a welcome change.



Long gone are the days when a bill board was a boring job for the executors, a pain in the ass for the advertisers and an eye sore for many a target audience member. This statement is notwithstanding the fact that there were beautiful exceptions that made history but exceptions rarely made the rules....



Outdoor advertising grows at an astonishing pace as one observe and it is ringing alarming bells for the ones who brushed this media down as not good to be seen in their media mix. As more people become mobile, as more cars and vehicles get into the street driving miles, to and from work and business, the number in the TG of the medium is going up dramatically. It is not the same old bill boards any more. It is a multiple choice and it is there everywhere. From billboards to street- furniture, from transit media such as buses, railways and mobile-vans to new alternate media such as mall kiosks, building boards and you name it.. it is there everywhere…The media planner of today has a problem of abundance …It is just his problem of choice depending on the type of TG that he wants to reach out….



A 2000 crore industry (as per the industry estimates) by 2010, Outdoor is not adding up to about 6 percent of total media spent (abysmal you feel? but it is getting better year after year) New players ( Clear Channel, News Outdoor Group, Kinetic, Aconda SA, Out of Home Media SA, Posterscope etc) are coming in giving a tough fight to the existing ones( OOH agencies like Ogilvy, Bates 141 (Wall Street), Jagran Engage, Primesite, Serve & Volley, Percept OOH, Aaren Initiative, Portland etc to name a few ). It is not easy but and even the seasoned players have been thrashing it in black waters…Clear Channel the world leader in Outdoor is in India for almost 8 years now and not making any significant change to be able to write back home.



Why is it so?
Problems galore…. Measurement ,the ROI element, creative limitations, flexibility, use of technology and the cost involved, the fragmentation ,non accepetance by the marketing community as a primary advertising
media ..it seems to be endless…

This story takes you through the saga…

To Be Continued>>>>>

Open your eyes !