Redtape... old style seduction!!

Now this is my answer everytime I find a Marxist/anti liberalisation expert (self declared or other wise) waxing about how after the 90's with the influx of foreign ideas, the whole of India got corrupted, its values saw a fall and how Marketing and
Advertising( foreign style) landed you up in your bed with strangers !!!

PETA Ads!: Why 'non-ethical' treatment?

"People for Ethical Treatment of Animals (PETA) " is an organisation which value "animals" as friends- co-living beings on earth. We do often become inhuman, in order to become the safest and protected living things in the world. So we use fur, leather, ivory, snake skin and a lot of animal products. For this, we wouldn't care to msitreat the co-living things. Even though we love our pets, we are often indifferent to animals.

The advertisements are some of the less provocative and amusing ones. But 'PETA' had often become saviour to many celebrities. They had marched themselves to show their face in PETA ads to become popular. Some ads which go to the extremes (less of clothes!)- 'I'd Rather Go Naked Than Wear Fur' were criticised globally! ( PS: sex doesn't sell always!)

Instead of roping in celebrities and models, couldn't they show some role models- the animal lovers-tell their stories and promote love for those gentle living things!

Break The Rules!..

Is it essential to learn something from the environment to know how our advertising works? Can we simply break the code of making popular advertisements by just doing a detective stunt? Will we be able to find a pattern? Is there any language that consumer likes?

So these tips were given by some top notch advertising professionals!

Analyse many advertisements. Keep eyes open widely. The more advertisement we watch, it becomes easy to shortlist ideas.

Look for inspiration. Find inspiration from surroundings, jell with society.

Keep on writing. Throw away the rubbish; it will help you improve the message, which you want to convey to consumer well.

Be clear about the objective of campaign like introducing your brand in the market, or building its image, or informing the viewer about a particular offer, and so on.

Zero in on your target audience: Build your campaign depending on the target audience. Advertising is all about role-playing. You have to put yourself in the shoes of the specific group of consumers you intend to target. Make the viewer identify with what you are saying.

When working on the humour appeal: It is quite common that humour never goes unnoticed. It can be satire, mischievous and nonsense, verbal or non-verbal. Here there’s no typical thumb rule: Humour is quite effective for those products which consumers buy instinctively. If it is for a product which involves a conscious buying decision, humour must contain the message properly.

And the most important rule of advertising: There are no rules.

axe..because you never know !!!

A bit of dirt, is part of the game as far as axe is concerned.... its amazing that the theme is maintained with such fire and ,yet the fun part intact !!! and yes it can roll and roll to extremes too ..still the fun part is there and Axe sells !!!

beer commercial... lick and lick !!!

For a beer will you lick all the way???..... this ad seems to be saying so !!

Memorial Campaigns : A Class Apart

I was half-asleep in my sofa, when I heard about it first-" World Trade Centre had fallen down!" and " Pentagon was attacked". I didn't believe!.. I asked my mom to check the news again. The television didn't tell lies.. It was true that air-attacks had brought down the WTC buildings, which were standing as a mark of pride for the Americans. It made them paranoic and suspicious of everyone , else themselves. We, Indians, hear such shocking instances almost every day, but it happened in US, where people felt they were " free and safe".

We shed tears, we empathised with the relatives and friends of victims of 9/11. We thought " Why it happened?" . We left them as sad memories. We have to come back to life leaving the dead to rest in peace.
Making an advertising campaign for " memorials" is quite difficult as it should be simple, memorable, thought provoking. They must be able to become part of our memories. They must provoke us to change and lead a better life!. Such incidents and their rememberance should make us better people!..

Budlight...get bannned !!!

Dirty? yes.. but my salutes to the mind that thought it ...visualised it... or observed it... that is the key to good advertising
!!!

Sex ...is good !!!

well I dont have a difference of opinion either... about the caption ,I mean... but why the hell all the controversy? watch the ad carefuly and you will know..... even
advertising for good reason can create ruckus !!!