Pls wait if its taking time to buffer,, and have your speakers on.. !!!!
This is one of the most discussed video for the last fortnight.. It has raised many an eye brow, have taken debates about sexuality into a new level… It had some superb factor in it that can kick start a conversation among people who takes it as a topic to be conversed and fuel a controversy among people who see a controversy even in a drop of milk. This commercial was realised and released for Aides- a French association fighting AIDS by TBWA Paris …..
Controversy but then is the other name of TBWA- be it in the Beijing Olympics Chinese pride ads vs the Amnesty international ad showing the Chinese torture of its athletes both at the same time done by TBWA or be it the 'Pincha la Rueda de Hamilto' or the Burst Hamilton's tires or recently in India the Haagen-Dazs India and its “Access restricted only to holders of international passports” ad and the acrimonious client walk out after the beating…
Funniest advertisement it is, but it is an eye opener.. of course I don’t agree to the suggestion that wearing a condom works like magic or even a magnet that draws to it the female sexual organ, which in a way encourages promiscuity but yes the protection factor is well depicted… We have seen much about AIDS awareness and not many are so open and so very piercing…. Needless to say that graphics and animation is just brilliant. It may be notorious, even be enjoyable, for some it may be detachable but for me it is distributable and most importantly something that will be effective on a wide range of targets…..
Now such messages that suits the audience in other places as well needs to come out, and use the new media tools as well to keep hitting the targets and keep the conversation going and even augment it..
For the time being but three cheers to the awesome team work, and taking advertising as an art and for the simple plain talk..... and hey -thanks to good friend and brother- Rajiv Rajan for sending me the links required ....
Credits
Agency: TBWA, Paris
Client: Aides
Executive Creative Director: Eric Holden
Executive Creative Director: Remi Noel
Art Director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency Producer: Virginie Chalard
Agency Producer: Maxime Boiron
Production Company: Wanda Productions
Director: Yoann Lemoine
Music Company: AOC Productions-Paris & NY
Wednesday, March 17, 2010
Aides+TBWA - Just plain talk...
Tuesday, March 17, 2009
Visa Go... Way to Go !!!
The campaign which went on air in the 
Visa after its much discussed consolidation of its entire creative duties with TBWA and its media duties with OMD on a global level, this campaign was much awaited and one should say that it hasn’t disappointed…At least not yet (!)….. The new campaign has the aim of putting its worldwide marketing under a single premise and tone that showcases the greater worth it delivers in comparison with cash and cheques and the promises that VISA offers which includes more security, more control and more convenience.. From cash and cheques to better and superior forms of electronic payments is what the aim is and needless to say it is done…
While it may be too early to comment on its reach and the after effects of such reach, kudos to the consolidation efforts, and the think global act local strategy with which the marketers and the communicators seems to be planning to achieve visual esperanto… Kudos to the brave efforts to reach the world in a single tone and tenor and yet be different from place to place according to the culture…The Indian versions are for you to see here while for more you may have to visit here.... The rich and varied textures and hues of the world is captured with all precision and beauty as could be done only by a world wide agency,,,, TBWA seems to have got back it olden day glory…
If you remember Visa was launched in India in 1989 with the tag line – 'Visa Power. Go get it' – with cricketer Sachin Tendulkar as its brand ambassador …. It ran till 2003 ….The next campaign was about connecting emotionally with the consumer through 'Mind and Body. Heart and Soul' positioning statement. All these campaigns were created by RK Swamy BBDO until the global changes came about….. RK swamy and co did and good job in making the awareness, selling the idea “ to empower the consumer with 'Visa power' and then 'go' get what they desired”. Now, since the consumer is aware of Visa, the focal point has shifted to communicating that he can 'go' with it anywhere – be it shopping, marriages, dining or even for a holiday abroad.....
The campaign is claimed to be well suited for traditional and new media, and will strongly support Visa’s global sponsorship properties, plans and programmes as well as its committed merchant marketing programs. Visa’s international will also see a television commercial named “Gofesto.” The spot, which will be customized by each Visa region,(consolidation and yet localization) will take the viewer on a journey across the globe showing different people from different places enjoying what the world has to offer – from experiencing the great outdoors to taking simple trips to the supermarket. The spot reminds cardholders that life is not about collecting possessions, but more importantly, about collecting experiences…...
Visa also has created a micro site where people can go and paste pics etc and also other forms of digital extensions and the like are in the offing….360 degree perfect it looks like ..!!!
A well crafted strategy, to reach and be heard by people in the same tone and tenor, a client who understands and has deep pockets, an agency who is there in every nook and corner, the right media mix and above all the timing to recraft and get a re look, it looks like visa and the go campaign has got the perfect ingredients in the right mix ….
Well done Visa.. but way to Go !!!
Thanks to Vipin Nambiar for his inputs........
Read my other blogs also... Chickencurry & Confusion .....................
Tuesday, November 18, 2008
Malayala Manorama.. the power of 16 lakhs...
Every time the ABC and IRS figures are out , media houses across the county jump into the fray with facts and figures and some times a strange combination of both which makes no sense to the average reader. The ordinary mortal is not the TG but the media planner is and yet some of them makes sense to us.
This advertising campaign in Malayalam( my mother toungue as well )conceived and executed by TBWA in Kochi, longtime ad agency behind the Manorama ads, has hit media and the skyline of Kochi (where I live) raising many eye brows. It is not an outstanding creative but simple and routine stuff on the contrary , which makes the eyebrows rise.
The idea is to anounce the achievement of 16 lakhs copies and to announce it with Good morning (when the news paper strikes your door steps) as its core theme... 16 lakhs pics are arranged in an ensemble to create images that symbolises morning.... a tea cup, a rooster and a sunrise...
Kudos to the TBWA team for being different....of Kishore Varghese, Subhash, Arun Raj, Arun Komal, Eby, Girish,Vipin ,Ebin and Akbar who was behind this exceptional advertising campaign...
It takes real creatives to make complex things simple... any fool can do the other way round !!!
