Aides+TBWA - Just plain talk...

Pls wait if its taking time to buffer,, and have your speakers on.. !!!!

This is one of the most discussed video for the last fortnight.. It has raised many an eye brow, have taken debates about sexuality into a new level… It had some superb factor in it that can kick start a conversation among people who takes it as a topic to be conversed and fuel a controversy among people who see a controversy even in a drop of milk. This commercial was realised and released for Aides- a French association fighting AIDS by TBWA Paris …..

Controversy but then is the other name of TBWA- be it in the Beijing Olympics Chinese pride ads vs the Amnesty international ad showing the Chinese torture of its athletes both at the same time done by TBWA or be it the 'Pincha la Rueda de Hamilto' or the Burst Hamilton's tires or recently in India the Haagen-Dazs India and its “Access restricted only to holders of international passports” ad and the acrimonious client walk out after the beating…

Funniest advertisement it is, but it is an eye opener.. of course I don’t agree to the suggestion that wearing a condom works like magic or even a magnet that draws to it the female sexual organ, which in a way encourages promiscuity but yes the protection factor is well depicted… We have seen much about AIDS awareness and not many are so open and so very piercing…. Needless to say that graphics and animation is just brilliant. It may be notorious, even be enjoyable, for some it may be detachable but for me it is distributable and most importantly something that will be effective on a wide range of targets…..

Now such messages that suits the audience in other places as well needs to come out, and use the new media tools as well to keep hitting the targets and keep the conversation going and even augment it..

For the time being but three cheers to the awesome team work, and taking advertising as an art and for the simple plain talk..... and hey -thanks to good friend and brother- Rajiv Rajan for sending me the links required ....

Credits

Agency: TBWA, Paris
Client: Aides
Executive Creative Director: Eric Holden
Executive Creative Director: Remi Noel
Art Director: Ingrid Varetz
Copywriter: Ingrid Varetz
Agency Producer: Virginie Chalard
Agency Producer: Maxime Boiron
Production Company: Wanda Productions
Director: Yoann Lemoine
Music Company: AOC Productions-Paris & NY

World Aids Day !!!

There are also days when advertising
can be considered as a noble art:......

The international day of action on HIV and AIDS which takes place every year on 1 December - is one of those....

Every year, the World AIDS Day represents one of those opportunities for advertisers and designers around the world to use their communication skills and creativity for noble causes. The results are usually very creative ads, most of them being the fruits of voluntary, unpaid work coming from some of the greatest communication agencies.

Required by Sida Info Service – the French Aids information service - BDDP & Fils 2005 campaign will undoubtly catch your attention, whether you like it or not......



The above one poster targets the male gay community: the shocking visual displays a homosexual male who has been stabbed and killed by male sex.

The associated tagline reads: ‘Don’t let ignorance spoil your life’ (translated from the French ‘Ne gâchez pas votre vie par ignorance‘).

Three other posters that are part of BDDP & Fils 2005 campaign targets a more global audience, even if we would dream of having no audience or ‘market’ at all for that kind of ad. The posters show disturbing images of AIDS-mutilated bodies, while relying on the same sarcastic tagline: ‘You’re right when not protecting yourself from AIDS. You can live perfectly well with it.’(translated from the French ‘Vous avez raison de ne pas vous protéger du SIDA, on vit très bien avec‘).
The visual metonomy used - that is, the usage of a part of the body to stand for the whole body - makes the presence of the disease appear as very suble and atrocious in the same time. Those little rotten hair, toes and tooth that speak for the whole body seem to tell: AIDS is not always visible at first sight, but it is well-present and slowly decomposing human bodies and killing people. I am not sure if the aggressiveness of such a campaign will have the intended, right effects on everybody. But it will certainly shock you, and you will remember it once you see it....

And the one next which again is 2 year old , a poster by UNICEF but haunting by the stark frankness with which it throws us into the direct effect of AIDS.. death for the affected and trauma for the related...see this...


Hope as we enter another AIDS day, good sense will prevail !!!!