Dare for more !!! daring to be different!!!

These three print advertisements show the red white and blue Pepsi logo in the context of photographs portraying extreme sports: “Surfer”, “Climber” and “Boarder”.....

The ‘Dare for More’ campaign consisted of three posters shown here, each illustrating sporting activities under extreme conditions; mountain climbing, surfing and snowboarding. In each ad the solitary sportsman is dwarfed by nature to the point of being barely visible at first glance as he ‘dares for more’.( the close up views are also given here for your understanding of how small we all look like when compared to nature…)

The best thing according to me is the central outline of each poster which aptly replicates the mode and colour scheme of the Pepsi logo: a band of red on the top (sky or mountain range) and a band of dark blue on the bottom (sea, cliff face or valley), with a strong white curve separating these two colours (snow, clouds or ocean spray).

Saw it? Amazing isn’t it???

This selection of layout and colours offer strong branding, even from a distance, to the point that the posters are easily decipherable as Pepsi ads even without the brand name or brand symbols touted, just the tagline ‘dare for more’. Extra branding comes from Pepsi’s round red, white and blue logo substituting the letter ‘o’ in the word ‘more’ and that is just a value add. It actually wasn’t required to register the brand…

Need less to say, it won many and acclaim and awards(Epica Awards 2007, Eurobest 2007 Print Silver, Eurobest 2007 ,Epica 2007 Print Gold, Epica 2007 Print Epica d'Or, Eurobest 2007 Outdoor Silver, Golden Awards Of Montreux 2008 Poster) but more importantly done a huge bit for the sales of the brand.. Now that is also important right???

Kudos for daring ..daring to be different !!!

Credits :

Agency: BBDO Germany GmbH, Duesseldorf

Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya

Copywriter: Christopher NeumannArt Director: Michael Plueckhahn

Art Buying: Birgit Paulat

Production company: Stefan Kranefeld

Imaging Account Executives: Heike Flottmann, Annika Lauhoefer

Released: November 2007

The Fun Gun!

After checking the best advertisements of 2007. I felt almost similar emotions as Calvin. Substitute genius with genius, homeworks with targets and maths with adverts. you would definitely understand my point ( :) )

I am a misunderstood genius

Calvin: I'm a genius, but I'm a misunderstood genius.


Hobbes: What's misunderstood about you?


Calvin: Nobody thinks I'm a genius.


Last-minute Panic


Calvin : You can't just turn on creativity like a faucet. You have to be in the right mood.


Hobbes : What mood is that?


Calvin : Last-minute panic.


On maths and only maths- Thus spoke Calvin

I'm not going to do my maths homework. Look at these unsolved problems. Here's a number in mortal combat with another. One of them is going to get subtracted. But why? What will be left of him?

If I answered these, it would kill the suspense. It would resolve the conflict and turn intriguing possibilities into boring old facts." "I never really thought about the literary possibilities of maths."

"I prefer to savour the mystery."

World Aids Day !!!

There are also days when advertising
can be considered as a noble art:......

The international day of action on HIV and AIDS which takes place every year on 1 December - is one of those....

Every year, the World AIDS Day represents one of those opportunities for advertisers and designers around the world to use their communication skills and creativity for noble causes. The results are usually very creative ads, most of them being the fruits of voluntary, unpaid work coming from some of the greatest communication agencies.

Required by Sida Info Service – the French Aids information service - BDDP & Fils 2005 campaign will undoubtly catch your attention, whether you like it or not......



The above one poster targets the male gay community: the shocking visual displays a homosexual male who has been stabbed and killed by male sex.

The associated tagline reads: ‘Don’t let ignorance spoil your life’ (translated from the French ‘Ne gâchez pas votre vie par ignorance‘).

Three other posters that are part of BDDP & Fils 2005 campaign targets a more global audience, even if we would dream of having no audience or ‘market’ at all for that kind of ad. The posters show disturbing images of AIDS-mutilated bodies, while relying on the same sarcastic tagline: ‘You’re right when not protecting yourself from AIDS. You can live perfectly well with it.’(translated from the French ‘Vous avez raison de ne pas vous protéger du SIDA, on vit très bien avec‘).
The visual metonomy used - that is, the usage of a part of the body to stand for the whole body - makes the presence of the disease appear as very suble and atrocious in the same time. Those little rotten hair, toes and tooth that speak for the whole body seem to tell: AIDS is not always visible at first sight, but it is well-present and slowly decomposing human bodies and killing people. I am not sure if the aggressiveness of such a campaign will have the intended, right effects on everybody. But it will certainly shock you, and you will remember it once you see it....

And the one next which again is 2 year old , a poster by UNICEF but haunting by the stark frankness with which it throws us into the direct effect of AIDS.. death for the affected and trauma for the related...see this...


Hope as we enter another AIDS day, good sense will prevail !!!!