Kerala Tourism - Mexico flavoured !

Its now ages since Kerala Tourism has come out with its new international campaign ( this is the digital world every day is a month,and every month is year ,) so I am like a year late with my take on the  ‘Your moment is waiting’ video that has demonstrated  intense reactions like a swaying coconut tree caught in thunder storm….. .

I belong to Kerala and have always felt proud of the fact… It was always a blissful feeling to hear and see praises heaped on your home by people, especially when one lived abroad and I have felt it more often than I could afford...

Geojith-BNP paribas- where Copying is an art !

“Man is an idiot. He doesn't know how to do anything without copying, without imitating, without plagiarizing, without aping. It might even have been that man invented generation by coitus after seeing the grasshopper copulate.”

See this ad… for those who have seen it already see it again….



Great isn’t it.. ? What an idea! What a matching tagline! What an execution!.. What transparency! I’m thrilled ….

Now see this Argentine ad which runs back to 2000 …..



Euro RSCG Mumbai and their client Geojith – BNP Paribas... No idea who fooled whom but remember the old saying …..”None but blockheads copy each other”.....

Tail piece :-

COPYING once in an exam hall in a remote village, a boy was continuously peeping at another students answer sheet. The subject was English. The teacher noticed him & asked as to what he was trying to copy when the question paper was not delivered.
The boy said : Miss, spelling of English.

The copying machine !!!

“Man is an idiot. He doesn't know how to do anything without copying, without imitating, without plagiarizing, without aping. It might even have been that man invented generation by coitus after seeing the grasshopper copulaate"

A great ad made by O&M Mumbai for Tata Sumo Grande and on air since April 08...
It has all the ingredients of a good ad ..short and sweet.. a story being broken...a built up to the climax..fun.. subtle humour and the climax.. Fair enough !!! Not until you see the next ad !!!

Imitation is the sincerest form of flattery they say and yet for me it looks odd that inspite of the small changes what I would like to call as "cultural adaptations" the idea is the same..
It is blatant and unconcealed copying of an Idea and replicating it....
What happened to the Idea mills in the worlds greatest creative power house??