Peugeot607- Giving shivers !!!

Peugeot 607 , the executive car which rolled out in 1999 to replace the 605 was a brilliant car in its styling and function... Both the 605 and this new version was a hit and was admired of rits executive style and looks.. (Except in some parts of Europe where I have seen it being run as a taxi) I love this ad for its attitude, and for the shivers that it gave to others... After the ad many copy cats came , not only in the business of making and selling cars but also in other businesses.But then that itself is the biggest testimony to this ad !

Its nostalgia for me to see this ad again and my appreciation to the creatives that thought this idea and for the brilliant execution... Proud that I too had a past in Euro RSCG Europe and have seen this ad in the making !

Geojith-BNP paribas- where Copying is an art !

“Man is an idiot. He doesn't know how to do anything without copying, without imitating, without plagiarizing, without aping. It might even have been that man invented generation by coitus after seeing the grasshopper copulate.”

See this ad… for those who have seen it already see it again….



Great isn’t it.. ? What an idea! What a matching tagline! What an execution!.. What transparency! I’m thrilled ….

Now see this Argentine ad which runs back to 2000 …..



Euro RSCG Mumbai and their client Geojith – BNP Paribas... No idea who fooled whom but remember the old saying …..”None but blockheads copy each other”.....

Tail piece :-

COPYING once in an exam hall in a remote village, a boy was continuously peeping at another students answer sheet. The subject was English. The teacher noticed him & asked as to what he was trying to copy when the question paper was not delivered.
The boy said : Miss, spelling of English.