Bingo masala remix - awesome !!!

Now that is an ad... I would call it tangy and tasty to the core and serves all that an ad is supposed to be... no rocket science here but this guys have made me ( I am sure everyone of the TG) get stunned for a moment, then awed by the gun men, the kidnap ,the gun fight and the police and then shocked by the sudden breaking and then laugh when the whole MASALA drama starts again with the Bachaooooo sound reverberating .... No logic here and thankfully the makers of this ad hasnt analysed the idea and killed it... Ideas like this are funny, or it's not.... As Mark Twain said, "Trying to figure out why something is funny is like dissecting a frog. You'll come up with answers, but the frog always dies."... I loved this ad for the same reason and more...

Bingo and O&M team believes in entertaining and here again they have done that .. who does not love to be entertained? And that too, thought provokingly and without being offensive to any one ... This ad respects the imagination of the viewer and the fact that their imagination may be bigger and better than the ad makers... Even when one laughs , the fact that is clear is that- the business of snacking thrives on constant insertion of excitement and thrill on the image value of the brand. . I love this ad for all this, plus still managing to stay in track ( with all the guns, thieves and bachaooo)and sell the product idea.. at the end of all the laughing if the brand and its images are not staying in the mind of the TG , what is the great fun in making ads?

Finally this ad , as many of the previous Bingo ads, breaks the limit... they know for sure that the best of humour comes from the edge,where simply there is no limits...

Kudos BINGO and O&M....

Metlife Dada & Dadi Ad - Simply Sweet !!!

A drunk wanders into a bar and yells, " I think all insurance guys are crooks".

A man quickly rushes up to the drunk and shouts "You take that back."…..

The drunk replies, "Why ....are you an insurance agent?",

The man, in a rage, hollers back, "No, I'm a crook".

One ad that really did amuse me and would find irresistible to see again and again is this one, this real delightful and lovely Metlife ad … in the heat and sweat, the dust and din of the IPL season and the influx of ads into channels, on every category from atta to underwear and from mobiles to 3D TV’s this one for me, stood out… no great announcements, no bombastic discoveries and no VAS or ATTRIBUTES standing in line to catch your attention..

Just a simple and plain fact of life that “who knows when will this regular income game come to an end ?” ("life mein regular income ka khel kab khatam ho jaye- kaun jane?”) said in just the colour and tone that happens in every family… the dad, the mom ,the parents, the naughty, brainy , blackmailing and finally disappointed kid.. I loved this ad for its simplicity for sure and for keeping the KISS rule alive and kicking but more for its lack of creative pretensions that make most ads of today either look like art films ( made for metals) or like worn out, also made creatives that come out of exhausted and underpaid ad agency labour camps…

Ever since they had (guess its was in 2001-02) this "have you met life today?" ads, MetLife as a brand has used a combination of hope, humour and humanity to talk about its variety of offerings for financial needs of ordinary people which are often complex (including life insurance, long-term care, banking and annuities) and hence often avoided…. The beauty is that through their approach they made it look simple but the needs were put forward to us as so inevitable to be left unattended…

Some time back to make sure that their voice is heard above competition Metlife took the same campaign outdoors….a mascot by the name 'Calendar Man', who did hold a cheque, signifying a guaranteed monthly income to the investors and meeting people from billboards and bus shelters in Delhi, Mumbai, Punjab, and Uttar Pradesh made a good impact… The campaign was devised by McCann Erickson (the longtime agency for Metlife) and executed by Platinum Outdoor, Madison's OOH arm.

Now this ad has come in regional versions (dubbed ones) too and thankfully they too look and sound good and the song is retained, at least in the Malayalam version I saw.. would love to see the Tamil version...

Using premises like "create your own pension plan" and "guaranteed income for life," these ads stands and sticks exclusively with the economic apprehensions of baby boomers - individuals between 35-55 years old - who may be troubled about outlasting their nest egg….. Since I fall in the category may be, I loved the ad, it stayed in my mind for long and even after all the TV watching, it started pricking the spend thrift in me who lives for today, so much so that for the first time in 36 years I thought of some savings and I told my wife that ‘we need to start some saving’ … ‘who knows when will this regular income thing come to an end..?’

I haven’t bought the product yet but have made the first step, have asked an executive to meet me.. I guess if I am a sample, this ads are working… and that’s what they make ads for..

Three cheers to the Suhasini Mulay (the actor who portrayed Dadi) ,team Metlife and McCann-Erickson Delhi for the work…!!!

Tail piece :- "The insurance guys keeps us poor all our lives so we can die rich"

Lays.. Only young can have fun?

People over 65... are grossly underrepresented on television. Correspondingly, heavy-viewing Annenberg respondents believe that the elderly are a vanishing breed, that they make up a smaller proportion of the population today than they were two decades ago. In fact, they form the nation's most rapidly expanding age group. (Waters, H. F. (1982, December 6). Life according to TV. Newsweek, 136-140.)

Now I cannot help but agree to an extent in todays context and even in the Indian way of life where elders are supposedly respected and revered, the scene is not different or great. nevertheless this ad is funny and did make ripples in the TG. Simple but crafted superbly and the climax takes one to the peak of hilarity !!!!