Lays.. Only young can have fun?

People over 65... are grossly underrepresented on television. Correspondingly, heavy-viewing Annenberg respondents believe that the elderly are a vanishing breed, that they make up a smaller proportion of the population today than they were two decades ago. In fact, they form the nation's most rapidly expanding age group. (Waters, H. F. (1982, December 6). Life according to TV. Newsweek, 136-140.)

Now I cannot help but agree to an extent in todays context and even in the Indian way of life where elders are supposedly respected and revered, the scene is not different or great. nevertheless this ad is funny and did make ripples in the TG. Simple but crafted superbly and the climax takes one to the peak of hilarity !!!!

Love Bites, Musst Bites or Dog Bites- Which is your hot favourite?

We like to bite, don’t we? Chips, French fries, biscuits and what not? - Parle Musst bites too. But I am a little afraid to try it because I don’t know whether my friend would bite me out of love, or out of being jealous, or because she had seen the “musst bites” advertisement .

Comments from the makers:

Shalini Desai , brand manager, Parle Musst bites says , “Most of the snacking category has its communication harping on the feel good factor of sharing and caring. It was to be positioned as a product that was so tempting that its consumer would actually feel possessive about it and go to weird lengths to protect it. “

Santosh Patil from O& M commented that “Today’s youth speak a different language, one which is wacky, humorous, edgy and individualistic, so subtlety was not an option for us.”

Yes, it’s different from that of “KurKure”, where Juhi and family eat up jumbo family packets or that of “Lays” where Saif and friends are having a party. They don't seem to be tempting!..

Our own Munna Bhai would say,
“ Apun zara busy hai, tere girl friend ko ek packet musst bites de do, kaam ho jaayega”