Saturday, September 30, 2006

The Fun Gun...

IRAQI HEAD SEEKS ARMS

QUEEN MARY HAVING BOTTOM SCRAPED

IS THERE A RING OF DEBRIS AROUND URANUS?

PROSTITUTES APPEAL TO POPE

PANDA MATING FAILS - VETERINARIAN TAKES OVER

CHILD'S STOOL GREAT FOR USE IN GARDEN

DR. RUTH TO TALK ABOUT SEX WITH NEWSPAPER EDITORS

SOVIET VIRGIN LANDS SHORT OF GOAL AGAIN

EYE DROPS OFF SHELF

SQUAD HELPS DOG BITE VICTIM

DEALERS WILL HEAR CAR TALK AT NOON

MINERS REFUSE TO WORK AFTER DEATH

TWO SOVIET SHIPS COLLIDE - ONE DIES

TWO SISTERS REUNITE AFTER EIGHTEEN YEARS AT CHECKOUT COUNTER

NEVER WITHHOLD HERPES FROM LOVED ONE

NICARAGUA SETS GOAL TO WIPE OUT LITERACY

AUTOS KILLING 110 A DAY, LET'S RESOLVE TO DO BETTER

IF STRIKE ISN'T SETTLED QUICKLY IT MAY LAST A WHILE

WAR DIMS HOPE FOR PEACE

SMOKERS ARE PRODUCTIVE, BUT DEATH CUTS EFFICIENCY

COLD WAVE LINKED TO TEMPERATURES

CHILD'S DEATH RUINS COUPLE'S HOLIDAY

BLIND WOMAN GETS NEW KIDNEY FROM DAD SHE HASN'T SEEN IN YEARS

MAN IS FATALLY SLAIN

SOMETHING WENT WRONG IN JET CRASH, EXPERTS SAY

DEATH CAUSES LONELINESS, FEELING OF ISOLATION

Thanks Dr Joson Jose..

an ad a day..


An Idea is worth all the pearls and diamonds in the world...

Friday, September 29, 2006

an ad a day..



It speaks..so let me not

Thursday, September 28, 2006

an ad a day..


Done by JWT Chennai for Redcross..it is a box with its flaps open...

Ambient media galore....

Wednesday, September 27, 2006

Did you KNOW?

Did you know that Coca-Cola has hired AKQA as its global digital agency?
The business should be worth about £3m.... mmmm....

an ad a day..


From 3M...Now that is what is called as "communicating"....

right????

Tuesday, September 26, 2006

an ad a day..


Thanks to Anandram for sending me this ad..I guess it is one which follows the KISS rule...

Hats off !!!

Monday, September 25, 2006

The world is flat...

All about Absolut advertising......


http://www.absolutads.com/gallery/view.php?letter=A

an ad a day..


From Publicis Bangkok...

Is nt it an excellent idea?

Saturday, September 23, 2006

The Fun Gun...

BOOOMMM>>>>>

George Bush has a heart attack and dies.

Obviously, he goes to hell where the devil is waiting for him.

"I'm not sure what to do," says the devil. "You're on my list but I have no room for you. As you definitely have to stay here, so I'm going to have to let some-one else go. I've got three folks here who weren't quite as bad as you. I'll let one of them go, but you have to take their place. I'll even let you decide who leaves."

George thought that sounded pretty good, so he agreed.

The devil opened the first room and in it was Richard Nixon and a large pool of hot water. He kept diving in and climbing out, over and over. Such was his fate in hell.

"No!" George said. "I don't think so. I'm not a good swimmer and don't think I could stay in hot water all day."

The devil led him to the next room. In It was Tony Blair with a sledge hammer and a room full of rocks. All he did was swing the hammer, swing, swing, time after time.

"No!" I've got a problem with my shoulder. I would be in constant agony if all I could do was break rocks all day." commented George.

The devil opened a third door. In it was Bill Clinton lying on a bed with his arms staked over his head and his legs staked in a spread-eagled pose. Bent over him was Monica Lewinsky, doing what she does best. George Bush looked at this in disbelief for a while...

Finally he said.... "Yeah, I reckon I can handle this.

"The devil smiled and said, "Ok, Monica, you're free to go!"

**********************************************************************

Thanks to Mr Harish B

Friday, September 22, 2006

an ad a day..

I am not able to upload pics to my blog...

May be it will soon be rectified...

Until then I guess, an ad a day will have to wait...

Thursday, September 21, 2006

Jyotika weds Surya...ahhaaaa...!!!!!

For those who are wondering who these two are ...they are two very famous cinema actors in the south ........ I wanted to share the pics but Blogspot at least for me is simply refusing an upload..... no problem just click this link...http://www.nowrunning.com/news/news.asp?it=7725

Jyotika is from the North of India and one among the long list of Non Tamil girls who have made it big in Tollywood..Surya is the son of famous yesteryear actor Siva kumar and has made a mark of his own as a super hit actor...

In their own ways both are famous film stars by their own right and merit, popular as celebrities and so popular as endorsers...Oh yaaaaaa... there we are ...coming to the point.... Jyotika for those who rememeber ( Recall ....as we call it ) popularised Idayam Oil, and then went on to endorse RmKV, a famous textile retailer in the south..Well let me not simply say 'a famous retailer'...RmKV is one the most popular textile showrooms..mega advertisers in the south...

Jyothika as the bubbly silver screen icon made a world of difference to the brand..visibility went souring high and the brand felt the difference,in terms of sales and brand value for sure...

The 'entha colour 'campaign was the one which hit the TG......the girl and the colours paraded in and out of the consumer mind and RmKV ,the 80 year old brand is somethingnow to reckon with...

Then came the Grand Reversible silk saree campaign which has sent hearts flutter..one saree ..two different colours at two sides..Again Jyotika was an instant hit.. a sample you can see in the RmKV websitehome page at http://www.rmkv.com/ ......

Great........isnt it?

That is a lesson for all the pen pullers who criticise celebrity endorsing in advertising..

That is a rejointer to all those theories that are afloat as to whats and what nots of celebrity endorsing in advertising....

Alas! it doesnt seem to be... The high profile endorser of RmKV with her relatives went to some other shop..ya.... you read it right..some other shop..I didnt bother to dig the name of the shop out but it irkes me......every one, I know, in the cinema /celebrity crazy Tamil land now tells me..she did not buy her wedding stuff from RmKV.....

Is it a sacrilege? a sort of a blasphemy....?

It may not be... but when the celebrity who endorses a brand, refuses to buy it him/her self wouldnt the brand cut a sorry figure....?

For people who doesnt seem to be bothered where she shops from and such trivias ,it may all be well ..she may continue to pose with the multi colour display and may entertain you to buy the brand...

But for others?

Celebrities and their influences in brands persona is a well read and researched topic. David Aaker in "Managing Brand equity ' sites the example of Michael Jordan and his “electrifying demonstrations” working wonders for Nike....Remember the " if he didn't have to eat,if he didn't have to sleep , if he didn't have to play defense and block shots and sign auto graphs and lead his team to its first world championship in more than twenty years - would Michael Jordan ever come down ?"...type of hype which, but worked well...

Van Heusen used a "second tier Hollywood actor, Ronald Reagan" (at that time) and yet failed... In India, if Shah rukh has been Hyundai's strength , Ajay Jadeja had became a burden, and so did Muhammed Azharuddin...It clearly tells that the route may look simple and easy ,but it has hidden demons behind every rock..Still why is the route the most preferred one?

Is it because they break clutter?

Is it because they take you out of that me too brands and differentiates you..?

Is it because they give a personality to your brand..?

For celebrity endorsements to be successful,the celebrity has to look 'credible', should 'connect' and also be 'attractive, to the brands kind of TG ... like in the case of Sushmita sen in her new role as Pantene's endorser..the same old formula ad..strength of the hair..glow..film image
et al..yet it looks good......

So can we have rules,,,,...?

I guess we can...here are some rules for the Industry to consider....

1. Thou shall not take into service a celebrity, for want of other choices.

2. Thou shall not employ a celebrity, who is there, everywhere.

3. Thou shall not appoint a celebrity who is outdated/ controversial.

4. Thou shall not sign up a celebrity who doesn’t really connect.

5. Thou shall not hire a celebrity who lacks expertise in the category.

6. Thou shall not engage a celebrity because everyone else is behind him/her.

7. Thou shall not take on a celebrity, because the competitor has one.

8. Thou shall not assign a celebrity, every brand in your product mix.

9. Thou shall not utilize a celebrity without the advertising strategy in mind.

10.Thou shall not slot in a celebrity without a personality study of the celebrity and the brand

Not everyone is a fool out here....simply because my brethren in advertising seems to be thinking so . "I don't think you are a fool, but what's my opinion compared to that of all these others" seems to be attitude....

Hello...! any one listening?

an ad a day..


Probably you have seen it before..but I couldnt resist the temptation to show this ad made of cigarettes for the cancer society of Finland...


Now that is what we call as 'execution'...

Old is Gold...

This is my Innovation season...

No ..I dont intend to reposition this blog as something which will now talk 'Economics' but to add variety and to be delighting the 'customer' and give him and her more and more from whatever less I have to offer...

Here is yet an other addition to the features of this blog....


I named it 'old is gold' simply because it is the weekly once section where I would be taking you through the golden oldies...

Brands that made it and their 'ad'ventures.....
the rules and ruling exceptions...
the paths and path breakers...

Start believing...

"old is gold"

Wednesday, September 20, 2006

Did you KNOW?

Did you know which was the first ad which used sex appeal?



Here its..for you...


If you dont find any sex in there please dont blame me...go back to 1909...... and you will see how shocking it would have been for the then TG>........

an ad a day..



For Ford..amazing ambient media work by JWT Kuala lumpur..

Tuesday, September 19, 2006

an ad a day..


From Publicis Paris ..excellent execution

Monday, September 18, 2006

an ad a day..


good work...from Saatchi and Saatchi New york..

The world is flat

The next one in the world is flat series...


All about apple


http://commercial-archive.com/modules.php?op=modload&name=Web_Links&file=index&req=visit&lid=896


Thanks to Reema....

Saturday, September 16, 2006

The Fun Gun...

Yet another new feature from today,every saurday my fun gun fires for you....well well well that in no way means that the other days its going to shut up...but saturday the dhoom is assured..



BOOMMMMMMM........


Husband takes his wife to play her first game of golf.Of course, the wife promptly hacked her first shot right through the window of the biggest house adjacent to the course.

The husband cringed, "I warned you to be careful! Now we'll have apologiseand see how much your lousy drive is going to cost us."

So the couple walked up to the house and knocked on the door.A warm voice said, "Come on in."

When they opened the door they saw the damage that was done: glass was all over the place, and a broken antique bottle was lying on its side near the broken window.A man reclining on the couch asked, "Are you the people that broke my window?"

"Uh...yeah, sir. We're sure sorry about that," the husband replied.

"Oh, no apology is necessary. Actually I want to thank you. You see, I'm a g enie, and I've been trapped in that bottle for a thousand years. Now that you've released me, I'm allowed to grant three wishes. I'll Give you each one wish, but if you don't mind, I'll keep the last one for myself."

"Wow, that's great!" the husband said. He pondered a moment and blurted out, "I'd like a million dollars a year for! the rest of my life."

"No problem," said the genie. "You've got it, it's the least I can do. And I'll guarantee you a long, healthy life!"

"And now you, young lady, what do you want?" the genie asked. "I'd like to own a gorgeous home complete with servants in every country in the world," she said.

"Consider it done," the genie said. "And your homes will always be safe from fire,burglary and natural disasters!"

"And now," the couple asked in unison, "what's your wish, genie?"

" Well, since I've been trapped in that bottle and haven't been with a woman in more than a thousand years, my wish is to sleep with your wife."

The husband looked at his wife and said, "Gee, honey, you know we both now have a fortune, and all those houses. What do you think?"

She mulled it over for a few moments and said, "You know, you're right. Considering our good fortune, I guess I wouldn't mind, but what about you, honey?"

"You know I love you sweetheart," said the husband."I'd do the same for you!"

So the genie and the woman went upstairs where they spent the rest of the afternoon enjoying each other. The genie was insatiable.After about three hours of non-stop fun, the genie rolled over and looked directly into her eyes and asked, "How old are you and your husband?"

"Why, we're both 35," she responded breathlessly."

Really?! Thirty-five years old and both of you still believe in genies?" the genie asked.....

BOOOOMMMMMMM>>>>..........

Courtesy Prof TN Satheesh kumar

Friday, September 15, 2006

an ad a day..


Brilliance by DDB Berlin, another one from Volkswagen from me....

Did you KNOW?

A new feature......


Sharing a little Gyan of the new things that happens/ed in the industry...


The first one for you....


Leo Burnett has won the international Samsung account... now Did you Know that?

Chasing the Chances......


Thanks to Jai Mehta Of Rediffusion ( one of my former students who joined Advertising out of sheer passion from a campus which gives fat salaries to others who select other career options), for sending me this wonderful piece from Dilbert....

How paradoxical it is that 'The most talent centric industry is the worst when it comes to talent spotting, acquiring and maintenance'...

It is true that it takes talent to spot talent... like a deaf will never be able to delve into the pleasures of music... like a diamond remaining just another stone when handled by someone who is ignorant of its value....The advertising indusrty without any scope of doubt is worst when it comes to getting the right people sit in the right seats...it is square pegs pushed on to round holes everywhere....misfits galore... and hence the results ( or rather the lack of it) are there for you and me to see...Mee too brands.... blatant copying....stereotyping...formula advertising....

Theoritically Advertising agencies..oops....communication companies..do everything which falls into the broad domain named Marketing ,for the clients...the latest one being talent management....hey.... hey.... hey....wait... it is not managing the talent inside the agencies....it is managing the talent outside like Iconix ( a division of Saatchi and Saatchi) and they 'managing the interests' of little master Sachin Tendulkar ( whatever that means)... Rediffusion DY&R and former cricketer Ravi Shastri's Showdiff Worldwide, Lintas India's Lintertainment, Madison India's Mates and Percept D'Mark are some cases which are worth a mention here...All is well as long as it helps agancies to come out with better communication for the clients, but my fear remains...

How will some one manage the 'outside talent'when you simply cant even see the 'need of talents inside'?

The industry laments...see one typical example...."Interviewed on Media guardian, Bartle Boglehegarty founder John Hegarty believes the lack of talented people in advertising industry is a "major, major problem". The industry is getting more and more complex and this sophistication requires people with skills and talent, ready to adapt to the new challenges.
Before, it was easier to get people because what we needed them to do was less than we need them to do today. We have an industry that's totally appalling in training people. I think it's hard, the creative department is unbelievably hard. "
( The info comes to you courtesy http://www.adverblog.com/archives/002224.htm)

Right John...YOU have said it...In fact many have said it ..the head honchos...the bosses...the masters...the gurus...the whos is whos.....but the problem is where the bewailing stops there and the heads go on their joyrides until the next round of mourning over the "lack of talent" is required..

This wonderful industry is heading for a disaster....Clients everywhere are murmuring over the lack of ideas and innovation which plagues agencies...this in turn ,needless to say, is the after effect of getting and managing with mediocres and lack of training in any form.....the industry expects things to manage itself or talents to come ,regardless of the pittance that it pays, simply because they have passion....

Let me at this juncture salute the passion of another student of mine,who quit a lucrative job in a private bank to get a creative job in a main stream agency for one third the salary.... Is he regretting now....To my knowledge ..no...But that is because he is in love with Advertising.....

But could that be the saving formula for my beloved Industry?

Thursday, September 14, 2006

an ad a day..


Volkswagen...dirty but funn

Tuesday, September 12, 2006

an ad a day..



done by Leo Burnett Chicago...it simply means Ideas make the difference- creative or media...ideas make the difference

Monday, September 11, 2006

The world is flat...

Hi all ....


From today I am adding a new feature in this blog assuming and hoping that this would be of some help to you all. I hope to give you useful links and web addresses that will convince you that the "world is flat"...

enjoy and happy blogging...

here is the first in the series..for those who love to see business in a cartoon angle..

http://www.andertoons.com/

an ad a day..



break the rules.....break the clutter.....

Thursday, September 07, 2006

orgasms and foreplays....

Why do so many women fake orgasms?
Because so many men fake foreplay.



Assume that the client is the man and the agency is the woman.....

What is happening to advertising the kids born of this union?....

The kids that are born out of marriages that are of' less satisfying 'or 'not at all satisfying' for the partners, as per psychologists ,turn lousy and dumb..Sometimes arrogant and some times even violent criminals....anti socials who are of no use to the parents, a wasteful expenditure for the father ,a pain in the neck for the mother ,a blot for the society....

Enough?

Advertising ,enough has been said, as to how unpredictable and uncertain are its contribution to business.... its role in the sales going up and the cash boxes clinging... enough has been said about how one cannot measure the actual impact that advertising has on sales and sales volumes.....

Enough has been said and still we are standing perplexedly astonished, looking a buffoon with poor or rather no sense of learning at all....Agencies seems to be talking the same language that they so eloquently waxed for decades.... and marriages ,no matter the longevity seems to be a matter ensuring success.......success comes only in a few cases...

Marico and Bates seems to be doing well..the series of teasers..puzzlers.. continues...the latest one1000\5=1000\4 is going well with the last three or four good ones in the series...Macdonalds and Leo seems to be gelling well with the latest 'Thakur ad' ,they are prooving it again. Tata indicom and the "bahana series" is another one which demands a round of applause and so in the ford fusion " no nonsense series".... But the bad ones...... enough and more...they galore............

Fair and lovely menz...I pity Lowe ......and no more comments.....

an ad a day..


what an idea..so simple and yet so stunning!!!!

Wednesday, September 06, 2006

an ad a day..


innovative????
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