Saturday, June 30, 2007

The fun gun !!!

  1. What is a four-letter word that ends in k and means the same as intercourse?
  2. What is it that a cow has four of and a woman has only two of?
  3. What can you find in a man's pants that is about six inches long, has a head on it, and that women love so much that they often blow it?
  4. What word starts with f and ends with u-c-k?
  5. Name five words that are each four letters long, end in u-n-t, one of which is a word for a woman?
  6. What does a dog do that you can step into?
  7. What four letter word begins with f and ends with k, and if you can't get one you can use your hands?
  8. What is hard, six inches long, has two nuts, and can make a girl fat?
  9. What four-letter word ends in i-t and is found on the bottom of birdcages?
  10. What is it that all men have one of; it's longer on some men than on others; the pope doesn't use his; and a man gives it to his wife after they're married?

Dirty minds...........................................................................................................................................................................................................................................

1. (talk)
2. (legs)
3. (a twenty dollar bill)
4. (firetruck)
5. (bunt, hunt, runt, punt, aunt)
6. (pants)
7. (fork)
8. (Almond Joy candy bar)
9. (grit)
10.(last name)

If you thought other things, like typical

ad agency guys would do,well it is not genetical, it from the environment that you are in.... Blast your week end folks...!!!

Friday, June 29, 2007

Amul Makhanwaali ! - Taste of India

Many incidents happen daily in India, the second largest populated country in the world. Some of these become news items, some escape our eyes. Our newspaper dailies would die if there are no issues to discuss about, media make some of them sensational. Then the rest of its done by Indian Janatha, who would like to get more attention by staying in the news. But Amul, brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), adds humour to some of the events and gives it a lighter side. Shakira danced swinging her hips, in front of crazy fans and sang "Hips Don't Lie" from her album oral fixation. Amul found her lips more interesting!

Vaji Vaji!.."Shivaji", one of the recent films of super star Rajnikanth, still showing at the theatres and which media and fans, recieved with huge passion was not left unnoticed. Amul gave credit to his stellar performance this way!

The heat wave, which set North India on fire to almost intolerable 42 degrees. Amul sympathised with the Indians - Umbrellas were not enough!

When Shilpa is on the media, It is something sensational. Now, everyone had understood that she just can't stop dreaming, by not being in a tabloid or the other. Richard Gere's Kiss, in an AIDS awareness Show- Jo Kuch Jyada Hee Tha!.. Amul ko aisa laga!..

Kabhi Kabhi Cheeni Kam Khao.. ( Eat some less sugar!).. because if sometimes we live long and find love, we needn't be afraid to get married. So eat delicious Amul Butter and be healthy!

We didn't leave Angelina Jolie alone. It was one of the opportune moment, when a Hollywood film was being made in India, remembering Daniel Pearl- " Mighty Heart". But she brought with her mighty companions- the personal security staff. Amul found it amazing!
Nothing has ever escaped Maakhanwaali's eyes. Amul advertisements have always found some incidents and presented them in a good taste!

Thursday, June 28, 2007

Below the line and below the belt...the P&G vs Lever saga....

An optometrist was instructing a new employee on how to charge a customer:

"As you are fitting his glasses, if he asks how much they cost, you say '$75.' ...

If his eyes don't flutter, say, 'For the frames. The lenses will be $50.'...

If his eyes still don't flutter, you add ...'Each.'

Its about how u say it...properly said, you can do it!!!!!

Tide has created India's Longest Clothesline to illustrate the superior value that Tide offers consumers. A first ever, Tide India's longest clothesline ran around the famous Necklace Road on the perimeter of the historical Hussein Sagar Lake...... says a news item, which I ran a cross, this morning.....

I have got amused ever since I saw this in NDTV profit some days back and was interested by the developments. Not that I am afraid that "The end of advertising as we know it" is atlast happening, but am amazed by the scale at which it is..... It has entered the records as a unique Limca Book Record but it also has raised the level ,tone and the importance of the 'below the line promotion' stuff as they call it. Arc Worldwide, Leo Burnett’s integrated marketing division have done it excellently well and with an ease that made others awestruck. Celebrity Homemaker and Actor Ramya Krishnan, as they describe the endorser , appeared in the streets along with the Tide team and scores of onlookers and could pull a large crowd who gathered to see more of the film star and her spotlessly white attire and less of course of the packet of tide and "how much" one packet can wash....

Ms. Vidya Murthy, Brand Manager, Home and Personal Care, P&G India said, "Our Consumer Research indicated that the homemaker's primary concern is her family's well-being, and thus she believes that one of the ways she can contribute to the family is by making the most of her budget. She wants maximal value from her brands and the Tide India's Longest Clothesline is proof of the economic efficiency that Tide offers."

Very true, even though its not much a great revelation... we all knew it long back right???? still Ms Murthy is genuine compared to what the endorser had to say......

Ramya Krishnan said, "The Tide India's Longest Clothesline brings to life what I as a consumer experience everyday. As a homemaker, I find Tide a great fit for my budget. I urge homemakers across Andhra Pradesh to experience the great savings by using Tide daily."

Oh !!! come on Ramyaji...You seriously think that we are gonna beleive that? Where you and the average home maker...?
Still the attempt is simply stupendous and the charm that its has created is all marvellous...

Below the line, well thought about and executed is all about getting more for spending less !!!
And what is the competition doing?

Well they are not simply hanging their fate in the clothline and getting dried off.. INFACT the whole thing started with Lowe lintas and Surf excel taking the now famous time tested Dhabba walla route campaign...Yes the same Dhabba walas, who formed a case in Harward on Logistics , whom the Prince of wales came and marvelled at, whom Sumantra Ghoshal is supposed to have asked Fedex to learn a lesson or two from, and whom in the past, radio mirchi and ICICI bank among others have creatively used in their below the line promotion efforts....

Branded table mats which said... ‘Kuch Khana, Kuch Girana… Surf Excel Hai Na' , an extention of the‘Jaise Bhi Daag Ho… Surf Excel Hai Na' campaign, which they had unleashed in response to Tide's attempts to position itself as the only stain remover kinda..... this time they had the RK Laxman touch, the cartoonist made the pics for the mat and signed on it, so that it would be hard for you to throw it away and for a sum of 1.50 rupees per mat the dhabbawalla was all too willing to deliver it to the lunch rooms where staining do happen quite often........

Its heartening to me to see this street fight.... because it is creativity, it simply is innovation and innovation brings reach more people and more eyeballs and stay there and percolate into the brains.... Marketing communication is supposed to do it and supposed to do it first..... The problem that today we have, is that, its all addressing the eyes and nothing for the brains... the next generation, will end up, I am afraid with bean sized brains and baloon sized eyes, looking like antellopes......

Well done my beloved industry !!!! simply superb.....!!!

Tail piece :-"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
- Leo Burnett, quoted in Denis Higgins, The Art of Writing Advertising: Conversations with Masters of the Craft (1990), Lincolnwood, IL: NTC Business Books, p. 26.

Wednesday, June 27, 2007

Tata indicom.....virology!!!

Creativity at its best...
How I hope that they had some matching media plans too!!!... Tata indicom offlate is turning aggresive and I see a stance here, a winning formula........ looks like the Computer savvy gen is the target of this virals, which soon is gonna appear in selected channels like MTV..... while I dont dare to question the logic( im sure they may have some ,after having spent so much), I guess its should reach more eye balls and more number of times. As of now, for me it was fun watching.... have your microphones ready folks.... see it here ...

Tuesday, June 26, 2007

Cannes and creativity '07

Cannes Lions 2007 Winners: Outdoor, Grand Prix......
Every bank could..... simple work, so simple that any one could have thought about it and done it... but.... and that but makes advertising a different game altogether !!!

Cannes and creativity '07

Cannes Lions 2007 Winners: Press, Grand Prix category.....
isnt marketing communication
an easy job? does this do justice to the marketer??

Monday, June 25, 2007

The ET Commercial!..

Is it quite difficult to advertise and promote a financial daily? Some concepts remain as cliches, but some commercials turn them around. This Economic Times advertisement is looking at 'Numbers of Beauty' in a different way. Take a look here.
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Saturday, June 23, 2007

All in a day's Work

For all the advertising professionals who will sympathise with me!. Please click on the picture to get a better view!.

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Friday, June 22, 2007

Clients, Creativity and Credits

We listen to several methods of making an organisation innovative in many training programs. We read books of Edward De Bono to try new techniques to spark creativity. In between, we have fun with our new imaginations like walking in rain ( as seen in Limca ad ) , fighting for Slice jumping on the top of a mini lorry, or do a mouth watering dance performance ( Coca Cola or Pepsi) , or walk wearing boxes(Maruti Estillo).

Advertising firms are in a fix and it is often exasperating when Client comes to you with almost the same set of requirements, but the creatives will have to give a different set of expressions, for the same target market. So, the situation is quite similar to :

In order to find a fresh approach, we ourselves try to follow our own rules. But finally the Boss finds it..

But when it comes to applause, recognition and credits, most often in many organisations, something happens- its not surprising, it is so- The Boss is Always Right!..

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Thursday, June 21, 2007

Making of 'Fastrack' Storyboard

Have we ever thought how difficult it would be to tell a convincing fairy tale story to make a crying kid happy? Its quite difficult, as we become older, we become less imaginative and more logical. Then how tough it would be to prepare a storyboard for commercials, which lasts only for few seconds to one minute.
Neil Labute said once , " I wanted to tell a story that interested me as much in the telling as in the watching. " This is what the creatives and 'storyboard' writers would want to accomplish. Not only that, the fast moving commercial, should stay in viewers' minds.
Without any celebrity fanfare or any endorsement, the fastrack watch commercial stays different. The guy wearing a watch on his belt is surprised to see that others are impressed, and a little bit crazy. In the beginning, he hears a whistle and girls bend over to take alook of his new watch. then, he finds kids hanging upside down on a wall and smiling. Girls find him more amusing than ever.
" What's the time, Yaar?", one girl asks the other and the guy realises that everyone is looking at his watch. The ad ends with a note " How many do you have?". Its inspires young minds, speaks about the style and the target market, quite in a humorous but with a prettier angle to it.
So think again.. when a story board has to be prepared for an advertisement. It has to linger in our minds and we are short of time..Just few seconds to make a long lasting impression!
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Wednesday, June 20, 2007

Midweek Musing !!!

"Too many advertising account executives, chronic nervous dyspepsia, psychosomatic tension, and hyperacidity are more than just medical words used in television commercials. These are the very real terms that describe what is probably the most common occupational disease of the advertising game."

- Harry R. Gasker, quoted in Samm Sinclair Baker, The Permissible Lie: The Inside Truth About Advertising, 1968, Cleveland, OH: World Publishing Company, p. 8.

the creative's dilemma !!!

AD Creatives are welcome to jump on me now !!!

Tuesday, June 19, 2007

Brand Rajini-" Naan Correct-Aga Varuven"!

Rajni had been the talk of the town for the last two weeks. Our friend "Guru Ranganathan" unravelled him for us and we added some finishing touches.

"Naan eppa varuven, eppadi varuvennu yarukkum theriyadhu, aana varavendiya neratthil correct-aga varuven." ("When I will arrive, or how I will arrive, nobody will know, but I will arrive when I ought to." ) - is one of Tamil Superstar Rajni's dialogue.

True to this dialogue, its so convincing that his fans, media and film critics are dumbstruck with inspiration about his new film "Shivaji"- not sparing any words in the vocabulary. Film industry is quite 'queer'- some hyped up films will end up with huge losses, where as an unlikely film sans superstars would gross decently well....
Analyst report says that only one out of 671 new product ideas ever makes it to the market and hits it sale and profit target!.
But here is a paradox!!!! as soon as the customer hears that his favorite brand is coming up with a new product he has booked it in advance with out even knowing what the product is!!!
But brand "Rajni" is quite inexplicable- the film was made for Rs.65 crores ( its mentioned in public that Rajni was paid a whooping 17 crores, along with a revenue sharing contract). The film is likely to gross more than 60 crores of rupees. The tickets for the first two weeks were already sold out 5 days before release of the film. Rajni fans have painstakingly stood in queues and paid exhorbitantly ( Rs 500-1000 for single ticket- the first week), for getting a chance to see him on reel. He's quite easily approachable in real as one of the fans remarked " Rajni never acts in real." For something they have not seen, Rajni fans are ready to empty their pockets blindly believing in his skills and style.

After all, How has Rajni done it?

Considered as demi-God of South India, his skills and mannerisms are appreciated, copied. Rajnikanth is popular for his flamboyant dialogue delivery and characteristic mannerisms. Rajnikanth's movies has been mass entertainers. Synonymous to style,when you observe any kid in Tamilnadu ,they use the phrase “Rajni stylu” for any bravo act they do!His USP is his one liners in the films, no other actor uses it in Tamilnadu. His fans in Tamilnadu are crazy about his one liners.

In the 1992 film, Annamalai, he says,"Naan solrathaiyum seiven, sollathathiyum seiven." - I will do what I say, I will also do what I don't say."

His films are also grounded with "good winning over evil" theme , and fall in line with stories of 'local-Robinhoods'. Apart from Tamil, Rajinikanth has acted in over 160 movies, including Telugu, Kannada, Malayalam, Hindi and Bengali. Andha Kaanoon, Hum,Chaalbaaz are some of his HIndi sitints. He also had a brief stint in Hollywood with the movie Bloodstone in 1988.

Rajni- My name is Shivaji...

Born as Shivaji Rao Gaekwad in Karnataka, he also had his humble begininnings. While juggling with different jobs to make a living, he worked as a bus-conductor in state transport corporation in Bangalore. From smaal roles, he has extended his helping hands to people, in his own way. He has widely helped many in film industry, and has plans to open hospital and schools. Although many anticipated that he will enter into politics, he's relatively shy of media and reluctant to be a politician. And more over he is the only big ticket celeb left without being exploited by brands.... he refuses to endorse brands however big they are and maybe because when he sees ,no brand is bigger than him....
He is a good case for the ad guys around as a perfect example of a good brand with consistency and integrated communication !!!

"Naan oru dhadavai sonna nooru dhadavai sonna madhiri." - "If i say it once, I've said it a hundred times." .... he said so and the whole world seems to nod their head....

Monday, June 18, 2007

client agency relationships.....

when the ad agency does it , it is a nymphomaniac, but when a clent does it ,it is touted as a stud......

a thing of the past !!!

see the appeal and the tone... the pitching to make the sales happen some how ..clearly
advertising has evolved a lot ..and for the better !!!

Saturday, June 16, 2007

The fun gun...!!!

These are supposedly actual signs that have appeared at various locations across the United States and rest of the world.

Sign in an Acapulco Hotel:
"The manager has personally passed all the water served here."

Sign in a Norwegian lounge:
"Ladies are requested not to have children in the bar."

Sign on a door to a psychiatric ward:
"Please do not disturb further."

Sign in an office:
"We shoot every 3rd salesman, and the 2nd one just left."

Sign in a veterinary's waiting room:
"Be back in 5 minutes. Sit! Stay!!!

blast the weekend folks!!

Thursday, June 14, 2007

Out of the box..

Imagine you're in Airport. While you're waiting for ur flight, u notice a kiosk selling cookies. U buy a box, put them in ur travelling bag n search for a seat so u can sit down and enjoy your cookies. Finally you find a seat next to a gentleman. You reach down into your travelling bag and pull out your box of cookies.As you do so, you notice that the gentleman starts watching you intensely.He stares as you open the box and his eyes follow. Just then he reaches over and takes one of your cookies from the box, and eats it! gosh....

You are little surprised at this. Not only does he take one cookie, but he alternates with you.Now, what's ur immediate impression of this guy?

You both continue eating the cookies until there's just one left. To your surprise, the man reaches over and takes it. But then he does something unexpected. He breaks it in half, and gives half to u. After he's finished he gets up, and without a word, he leaves.

You think to urself, "Did this really happen?"........

You're left sitting there dumbfounded and still hungry. So yuu go back to the kiosk and buy another box of cookies. You then return to your seat and begin opening your new box of cookies. when suddenly you glance down into your traveling bag. Sitting there in your bag is your original box of cookies.......still unopened.......gosh again !!! Only then you realize that when you reached down earlier, you had reached into the other man's bag, and grabbed his box of cookies by mistake.

Now what do you think of the man? Generous? Tolerant? You've just experienced a profound paradigm shift. You're seeing things from a new point of view. Is it time to change your point of view?

Now, think of this story as it relates to ur life, in advertising and otherwise..... Seeing things from a new point of view can be very enlightening.Think outside the box. Don't settle for the status quo......Be open to suggestions. Things may not be what they seem. Unless and until, one realizes about the fact and external factors.......

Every Point has THREE Sides; Your Side, My Side and The Right Side.To understand either the Other's Side or the Right Side, one needs to leave His Side...........

The trainees at PQRST agency were a happy lot.... after the first lecture on the first day of their intensive training session...... they found that advertising was REALLY REALLY an exiting place to be in... most of them new and fresh faces which the PQRST HR team ( ya folks... thats right...HR for Human resources) had handpicked from various B Schools... for those who had been lamenting of the lack of talents and the industry's apathy to the whole issue of attracting talents and nurturing and retaining them, its more than good news.... it is happening... back to PQRST and the new recruits..... they were a happy lot.... session after session, they were made to hear ,talk, think, work,sleep, draw ,assume and drop dead and flat.... it was cool, and cozy.... but for some ,they missed the informal and trendy air that they expected to breathe in and live in, much different from the tie and 'sir' culture that their B schools told them and tortured them with..... It took some time for many to sink it in their heads that no two ad agencies ( unlike the products they sell) are the same..... there is an inbuilt differentation, mostly inherited from the culture of the founding father or fathers( most agencies have many fathers, however dirty it may sound like)... Now I guess that explains why agency guys behave the way they do.... the pun is intended ofcourse.... and that differentation makes it different enough to be different from each other inspite of the multitude of simliarities that could make them same ,all the same, everyone, just pretending to be different like the brands of products that each one help the marketer to "market".....

After a week, but, a trainee mails me this story:

Yesterday for the first time, I attended a shoot for a corporate campaign of one of our clients. The theme was of a family comprising Father, Mother and a Girl child. ....Male and Female models were from Mumbai and Kid from Chennai. At 9:00 a.m the stage was set for the first shot, Mother exercising and kid has to crawl below mother, now the real challenge starts. Kid (2 years old) is no mood for shoot. We tried our level best to make her crawl, Both father and mother of the kid stood near camera and called her, but she was as adamant and still as a statue. Then father put some Cadburys 'Gems' and asked her to take it, she came this time but it was not a nice shot. This activity of shooting the child went on till 12:00. Then we decide to bring her elder brother who was 4 years old. When he came there was some change in the kid's mood. But we had to change the whole script and was forced to include male kid too.

She almost made the entire crew dance for her tune. At the end we somehow finished the shoot. The biggest learning of the day was that its an Herculean task to shoot with kids.

Truly he said, "We were feeling that making an advertising
meant client parties, negotiations, the bidding drama and a fabulous shoot. But its so surprising, it was 'expecting the unsusual'.. it was not being was to become down to earth.. to look for surprises.. above all it was the realisation thatbeing in advertising is not a mere childs play....."

Out of the box ofcourse one has to think, but many times the question is,' where is the box'?

Are you with AGF?

all the hell broke loose with this guys whose job was to fix a lens but ended up in burning cars instead...... one of the most funniest
ads I have ever seen..... simple, hilarious and to the core funny!!! see it here........

Tuesday, June 12, 2007

Its that got you Mooving Now..Nescafe!

During my college days, my friends often came home and we did our assignments together. They often said that they came because they liked to have a "cup of coffee" which my father made. We usually had a cup of "Nescafe" with some snacks, during the evenings.
The 1998 commercial, in which Mahalakshmi Iyer had sung , "Its that got you mooving now..!" is inspiring, warm and trendy. The finely blended score is melodious and lively, and accordingly it conveys the spurt of energy from a cup of coffee!..... what a feeling....

Monday, June 11, 2007

Deccan Chronicle- Bolder and Better!..

Some news-makers make news and attract people by telling that "we have selling 1,000,000,.........." copies of our daily and that we are one among the top. Some advertisements carry endorsements speaking about their honesty, authenticity of reporting, by eminent and popular people. But "Deccan Chronicle" has made it more exciting, un-embarassing and attractive.
Take a look at some of the hoardings! that they have put in AP and TamilNadu.. Don't miss them when you are hurrying to office.. Just take a moment and come back to see it again.

Scrupulous!.. Shouldn't news be made exciting?

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Friday, June 08, 2007

Wolf Olin's Olympic Logo and Ad-In the Middle of Controversies

With a huge fan fare and spending more than a million, the London Olympics logo and advertising was designed and finalised. But it was spotted with an impish pink colour with london written in one of the zig-zag pieces..which looks like a piece of paper torn!
The olympic symbol in a dimunitively unimpressive way lies in one of the bits. The logo had several bits and was criticised by many as an " unimpressive presentation" of Olympic spirits.

The brand was launched with huge expectations, thinking that youth will embrace it with enthusiasm and curiosity. it was also followed with a small commercial in which a "diver" dives into a pool of water , forming multicolor ripples.

This created a controversy hotter than before....because it even created epileptic fits!..So better do nothing if its not the best!..

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Coke -happiness factory

Great execution.... advertising is the art of fanatic imagination and execution......

Wednesday, June 06, 2007

Jiyo Ab Mentos Zindagi

Amusing, Humorous and Bindaas- If we can describe mentos advertisements in three words, so be it. If you don’t know how to walk in to a silent hall, better watch “mentos” ads in idiot box. This would not be a problem for women because they are gracious “cat walkers”.

If it seems to you that “mentosians” are genius, don’t worry. You can just ask a query at ‘mentoshelpline’ here.
If you are fed up with “love problems”, (oho! seems men are interested), Kanjula Kakkad or Nymphia Contractor will help you. If you are an aspiring receptionist, just lend a copy of ‘ 7 habits of Highly Effective Receptionsits’ from Kanjula.
But to become a 'mentosian' like her, you would need a wealthy father ( to get some pocket money) and like Nymphu, better keep your official age secret. You should also have to be like 'Vierdo Pablo' who is eloquent in nonsense subjects.
But at least, you will have to eat mentos regularly and begin giving valuable 'mentos' answers. Some of my friends are too good at it. Beware of the competition!..
And finally, do a sneak peak and fill your pockets with mentos as she need not have too much junk food..dimag ki batti kabhi to jalao na..!

And something serious, the advertisements are able to understand the young minds who especially like doing what they like. It keeps the young and adolescent interested!..
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Monday, June 04, 2007

Breaking news !!!!

Vivek nair, of the Adformula team , and one of the best students whom the almighty have so very gracefully bestowed on me , is moving out of the creative team of EURO RSCG Chennai and is about to join MAA Bozzell as the creative supervisor of its Hyderabad branch . It gives me pride for sure , but more than the succes of this 25 year old, this gives me a lot of hope that the Ad industry as we know it, is finally making the right moves, to attract and retain talent......

Kudos Vivek ... This team is blessed to have you with us !!!

virgin air... see the climax!!!

the end ....O Henry style twist is a value add to any advertisiment to keep the eye balls glued to the TV sets and with gay.. rrrrr i mean happiness !!!

Saturday, June 02, 2007

The fun gun...!!!

A soldier stationed in Afghanistan recently received a "Dear John" letter from his girlfriend back home. It read as follows:

Dear Ricky,

I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice since you've been gone, and it's not fair to either of us. I'm sorry.
Please return the picture of me that I sent to you.


The Marine, with hurt feelings, asked his fellow Marines for any snapshots they could spare of their girlfriends, sisters, ex-girlfriends, aunts, cousins etc. In addition to the picture of Becky, Ricky included all the other pictures of the pretty gals he had collected from his buddies. There were 57 photos in that envelope .... along with this note:

Dear Becky,

I'm so sorry, but I can't quite remember who the fuck you are. Please take your picture from the pile, and send the rest back to me.

Take Care,


This tale reminds me the type of relations that we have in advertising...the heart burns that agencies get when clients walk out and yet the brave face that they have to show off... as if nothing have happened..... Over that thought, enjoy your week end folks !!!

Friday, June 01, 2007

Jockey... you only get one pair!!!

Jockey’s international site is selling winter underwear. Down under it’s scorching and people are thinking summer. ‘O Hello’ is a TV advertisement made for the summer conditions of Australia and New Zealand.
The TV ad starts with two tennis balls stuck in the fence and moves to two snooker balls in a pocket, two round green melons rolling around on the back of a truck, two basketballs wedged behind a hoop, two paper balls floating around on a roof, two cricket balls drained from roof spouting, two pinball ball bearings, two nectarines being carried in a plastic bag, two tomatoes in a blender, two ten pin bowling balls returned, two coconuts in a coconut shy, two balls of wool skewered together by knitting needles, two helium-filled balloons, two soccer balls bouncing down steps to the beach. And then the text. “YOU ONLY GET ONE PAIR.” Back to the imagery. Two meat rissoles on the barbecue. “TREAT THEM WELL.” A couple of tyres hung together as a swing. “JOCKEY. RECUT Y-FRONT

see it and have fun .........

The ad was developed by Jay Furby (writer, art director, creative director & typographer) and Ross McGarver (art director) at Arnold Worldwide, Sydney. The spot was directed and filmed by Darryl Ward at Curious Film with producer Matt Nooonan and editor Luke Haigh. Online editing was done by Jon Baxter at Perceptual Engineering and music was mixed at Nylon......

Brilliant work and adformula thanks this great blogsite for all this info......

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