Creativity at its best...
How I hope that they had some matching media plans too!!!... Tata indicom offlate is turning aggresive and I see a stance here, a winning formula........ looks like the Computer savvy gen is the target of this virals, which soon is gonna appear in selected channels like MTV..... while I dont dare to question the logic( im sure they may have some ,after having spent so much), I guess its should reach more eye balls and more number of times. As of now, for me it was fun watching.... have your microphones ready folks.... see it here ...