Friday, June 26, 2009

Geojith-BNP paribas- where Copying is an art !

“Man is an idiot. He doesn't know how to do anything without copying, without imitating, without plagiarizing, without aping. It might even have been that man invented generation by coitus after seeing the grasshopper copulate.”

See this ad… for those who have seen it already see it again….

Great isn’t it.. ? What an idea! What a matching tagline! What an execution!.. What transparency! I’m thrilled ….

Now see this Argentine ad which runs back to 2000 …..

Euro RSCG Mumbai and their client Geojith – BNP Paribas... No idea who fooled whom but remember the old saying …..”None but blockheads copy each other”.....

Tail piece :-

COPYING once in an exam hall in a remote village, a boy was continuously peeping at another students answer sheet. The subject was English. The teacher noticed him & asked as to what he was trying to copy when the question paper was not delivered.
The boy said : Miss, spelling of English.

Thursday, June 25, 2009

Avista-simplicity scores !

Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand instead of a million count half a dozen, and keep your accounts on your thumb-nail. ~Henry David Thoreau

The ability to simplify simply shows the ability to eliminate the unnecessary so that the necessary may speak and the unnecessary will keep quiet . Now having said that How SIMPLE is that? Could that be made any more complex? Why then I keep writing about simple communication as the most powerful one and the most reached one… KISS rule.. ( dats one of my favourite rules in advertising for obvious reasons !!!)

The reason is simple…Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction… the Avista language school ad from Sweden and made long back in 2000 is proof enough (again!) of the simple fact that simple ads score, reach, hit and last long in the TG….

Remember… Simplicity is the ultimate sophistication ….

Monday, June 22, 2009

The best of adformula...and the winner is......

This is based on an actual experiment conducted in U.K.

Put eight monkeys in a room. In the middle of the room is a ladder, leading to a bunch of bananas hanging from a hook on the ceiling.Each time a monkey tries to climb the ladder, all the monkeys are sprayed with ice water, which makes them miserable.Soon enough, whenever a monkey attempts to climb the ladder, all of the other monkeys, not wanting to be sprayed, set upon him and beat him up.Soon, none of the eight monkeys ever attempts to climb the ladder.

One of the original monkeys is then removed, and a new monkey is put in the room. Seeing the bananas and the ladder, he wonders why none of the other monkeys are doing the obvious. But undaunted, he immediately begins to climb the ladder.All the other monkeys fall upon him and beat him silly.He has no idea why.However, he no longer attempts to climb the ladder.

A second original monkey is removed and replaced. The newcomer again attempts to climb the ladder, but all the other monkeys hammer the crap out of him. This includes the previous new monkey, who, grateful that he's not on the receiving end this time, participates in the beating because all the other monkeys are doing it. However, he has no idea why he's attacking the new monkey.One by one, all the original monkeys are replaced.

Eight new monkeys are now in the room. None of them have ever been sprayed by ice water. still none of them attempt to climb the ladder.

All of them will enthusiastically beat up any new monkey who tries, without having any idea why........


Years ago when I still were in advertising, a colleague of mine told me a similiar story...

It was a nice office ..'cool' guys and gals ..friendly and cozy... but it had one use an oxymoron- it had a strong weakness...

Jealousy with its ugly multi headed dreadness wandered around hissing and fuming spiting venom ... and particularly so when some body had done something good or great and had been rewarded..

One guy got the best employee prize for once ( it was a quarterly prize) and boom again ..for the second consecutive time..

Sacrilege...cried the crowd....

Blasphemy.... thundered his 'friends' and colleagues.....

He is a spy... I have seen him many times with Sharmila at odd hours ( Sharmila was the boss- the Vice president and -brands services director)- said one..

He &*%$ 's her, may be.. opined one...

What is the criteria... I demand to know..I am going to write a protest letter to the chairman in Newyork... spake the creative guru, caressing his beard..

&^%$ him guys.. that bastard.........

Poor thing ..the best employee, for what ever reasons he got it, he got it and with that got out of the agency... the monkeys there wouldnt allow him to pluck the banana... and it continued inspite of his leaving, and two years after his leaving too, when i landed up as a client servicing guy, my immediate boss told me the same thing...

Work hard ...he said... aim for the best, and if you plan to quit, target the best employee award....

And with no HR practices and policies in place , will advertising ever become what it should be...?
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