Thursday, June 25, 2009

Avista-simplicity scores !

Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand instead of a million count half a dozen, and keep your accounts on your thumb-nail. ~Henry David Thoreau

The ability to simplify simply shows the ability to eliminate the unnecessary so that the necessary may speak and the unnecessary will keep quiet . Now having said that How SIMPLE is that? Could that be made any more complex? Why then I keep writing about simple communication as the most powerful one and the most reached one… KISS rule.. ( dats one of my favourite rules in advertising for obvious reasons !!!)

The reason is simple…Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction… the Avista language school ad from Sweden and made long back in 2000 is proof enough (again!) of the simple fact that simple ads score, reach, hit and last long in the TG….

Remember… Simplicity is the ultimate sophistication ….

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