Monday, April 30, 2007

tuborg - the hero bottle !!!

Noble Graphics Creative Studio, the advertising agency behind the advertising and branding of this alchohol brand is located in the capital of Bulgaria, Sofia. Founded in November 2001, NGCS has been behind the sucess of many a brands, in that part of the world. This advertising cannot be considered as world class or class apart, but the usage of the bottle as the visual hero is appreciable, not forgetting the pioneering and pathbreaking ideation and execution of Aboslut and Heineken ads. Tuborg how ever is all out in the net world with games and flashy net resources to reach the target ,everywhere....
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The world is flat ..!!

New ways of promoting your service... with ensured OTS and with less expense .... such stuff really helps.... hits the bulls eye for sure...Well your ad agency creatives will really have to think to be successful ..but again it is your money Mr Client... anyways..see this...

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Saturday, April 28, 2007

The fun gun...!!!

A store that sells husbands has just opened where a woman may go to choose a husband from among many men. The store is composed of 6 floors, and the men increase in positive attributes as the shopper ascends the flights.

There is, however, a catch.........

As you open the door to any floor you may choose a man from that floor, but if you go up a floor, you cannot go back down except to exit the building. So a woman goes to the shopping center to find a husband.

On the first floor the sign on the door reads:

Floor 1 - These men have jobs.

The woman reads the sign and says to herself, "Well, that's better than my last boyfriend, but I wonder what's further up?" So up she goes.

The second floor sign reads:
Floor 2 - These men have jobs and love kids.

The woman remarks to herself, "That's great, but I wonder what's further up?" And up she goes again.

The third floor sign reads:
Floor 3 - These men have jobs, love kids and are extremely good looking.

"Hmm, better" she says. "But I wonder what's upstairs?"

The fourth floor sign reads:
Floor 4 - These men have jobs, love kids, are extremely good looking and help with the housework.

"Wow!" exclaims the woman, "very tempting. BUT, there must be more further up!" And again she heads up another flight.

The fifth floor sign reads:
Floor 5 - These men have jobs, love kids, are extremely good looking, help with the housework and have a strong romantic streak.

"Oh, mercy me! But just think... what must be awaiting me further on?"

So up to the sixth floor she goes.

The sixth floor sign reads:
Floor 6 - You a re visitor 3,456,789,012 to this floor. There are no men on this floor. This floor exists solely as proof that women are impossible to please. Thank you for shopping at The Husband Store and have a nice day ....... now get out... !!!

Now for the
ad agency guys ... Didnt the woman look like the client???
Impossible to please.. greedy and ever more demanding..?

Enjoy the week end.... folks !!!!

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Friday, April 27, 2007

its time to say goodbye !!!

one of the best ads I have ever seen..shot underwater, with actual sounds recorded and sent to us in its original form .... it creates a rare kind of sadness ,atleast in me...Kudos to the
advertising brains who conceived this seemingly simple but hard to do stuff !!!

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Wednesday, April 25, 2007

Sexed up....!!

You dont have to show a bed room to show sex in advertising.... well im not trying to talk about the quickies that you have in the dining table and the drawing room .... Im not... well...... see this ad and you will get to know what I mean.. !!!

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Tuesday, April 24, 2007

An ad a day

God's creations are human. But human creations are 'eye-catching'. Take a look at Audi advertisement , done by DDB, Barcelona

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Monday, April 23, 2007

The world is flat ..!!

Open your eyes to the world of ads and ad agencies !!!! click here...

Thanks to Dileep

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The Branding of great Indian railways!!!!

Chennai central railway station

Characters: Sabu and Sandeep

Sabu: hey nice to meet you sandeep, which train? Colgate or Pepsi?

Sandeep : No Sabu, did not get tickets for Colgate, trip was not planned, so got it in Rexona, which is your train? Lux or Nike?

Sabu: Nike, need to reach early morning, now Nike is super fast you know?

Sandeep: Gr8, ok then time for my Rexona, see you have a nice trip

Sabu: Same to you also...

You think these two characters have gone nuts? ..........

Sorry they are as normal and sane as you. They are just boarding their trains.

Recently India's first branded train was flagged off from Banglore, south India. Kurkure Bangalore-Hubli Summer Special and Kurkure Bangalore-Chennai weekly train. The first branded train of Indian Railways named after a corporate brand — Kurkure, brand owned by Pepsi. Brand name would feature along with the train's name in all announcements, reserved tickets, reservation charts, destination boards etc.

The corporates will provide cleaner coaches and toilets on the special trains,
( ha ......ready for a train journey?) The brand would also pay an advertisement fee to the Railways. Passengers on board the Nagercoil-bound train received free sachets of Kurkure as an inaugural gesture.

The Pepsi-owned Kurkure bagged the brand train tender, floated by the Railways. Though companies like Airtel, Tata Tele and Sony Ericsson had also participated in the bid, Kurkure had the highest bid. The Indian Railways is expected to earn around Rs1 million from the brand trains. No wonder Indian railways is making huge profits.

So coming days We would be traveling in Titan or MRF or even Kellogs who knows?

Kind Attention please,............. Train number 5386 , Chennai- Mumbai Nike express will start from Platform number 8

Just get in!!!!!

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Saturday, April 21, 2007

The fun gun...!!!

George Bush was sitting in his office wondering whom to invade next when his telephone rang.

"Hello, Mr. Bush!" a heavily accented voice said, "This is Gurmukh from Phagwara, District Kapurthala, Punjab . I am ringing to inform you that we are officially declaring the war on you!"
"Well, Gurmukh," Bush replied, "This is indeed important news! Howbig is your army"

"Right now," said Gurmukh, after a moment's calculation, "there is myself, my cousin Sukhdev, my next door neighbor Bhagat, and the entire kabaddi team from the gurudwara. That makes eight"

Bush paused. "I must tell you, Gurmukh that I have one million men in my army waiting to move on my

"Arrey O! Main kya.." said Gurmukh. "I'll have to ring you back!"

Sure enough, the next day, Gurmukh called again.

"Mr. Bush, it is Gurmukh, I'm calling from Phagwara STD, the war is still on! We have managed to acquire some infantry equipment!"

"And what equipment would that be, Gurmukh" Bush asked.

"Well, we have two combines, a donkey and Amrik's tractor."
Bush sighed. "I must tell you, Gurmukh, that I have 16,000 tanks and 14,000 armored personnel carriers. Also, I've increased my army to 1-1/2 million since we last spoke."
"Oh teri...." said Gurmukh. "I'll have to get back to you."
Sure enough, Gurmukh rang again the next day.

"Mr. Bush, the war is still on! We have managed to get ourselves airborne...... We've modified Amrik's tractor by adding a couple of shotguns, sticking on some wings and the pind's generator. Four school pass boys from Malpur have joined us as well!"

Bush was silent for a minute and then cleared his throat. "I must tell you, Gurmukh, that I have 10,000 bombers and 20,000 fighter planes. My military complex is surrounded by laser-guided, surface-to-air missile sites. And since we last spoke, I've surface-to-air missile sites. And since we last spoke, I've increased my army to TWO MILLION!"

"Tera pala hove...." said Gurmuk, "I'll have to ring you back."

Sure enough, Gurmukh called again the next day.

"Kiddan, Mr.Bush! I am sorry to tell you that we have had to call off the war."

"I'm sorry to hear that," said Bush. "Why the sudden change of heart"

"Well," said Gurmukh, "we've all had a long chat over a couple of lassi's, and decided there's no way we can feed two million prisoners of wars!"

Well .....If he sounded like your boss in the
Ad Agency please do not laugh so loud... and it wasnt unintentional ...!!! enjoy your week end folks .... and hey thanks for that 50000 ring in my is indeed a joy to watch it grow !!!!!
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Friday, April 20, 2007

Abhi, ash and all the cash!!!

The most beautiful women who walked on earth was Helen, of Troy...... as per legends... Was this the face , that launched a thousand ships..?....... asked some one seeing her.... India but is all going aha over another pretty woman, named Aiswarya ,former Miss world and Cinema queen, reigning millions of hearts, even mine at a point of time ( she is just one day older to me..just one day...) now walking into the life of Abhishek bachan who is arguably the most eligible of bachelors of Indian cinema Industry........

The media celebrates online and otherwise....just outside the bachans home.....For them, as critics observe..... of course all this has been the big event for their TRPs......... Nauseating programmes are being aired discussing the details of Aishwarya’s horoscope, her ‘gunas’ (positive qualities) and ‘doshas’ (negative qualities), her personality and characteristics, what should her ideal match be like and such trivia... they even have taken upon itself to decide whether the Ash-Abhi Jodi will be a hit or a flop. NDTV went on to interview inconspicuous media personalities asking them to comment on whether this would be a successful pair in real life unlike their unsuccessful pairing on reel life! Even before this young couple has got married channels are airing programmes on successful and unsuccessful celeb marriages in Bollywood....MF Hussain paints the couple in a horse with a dejected Salman khan( you know why !!!) in the background........ Over indulgence ,as they say or simply the case of curiosity to peep into the neighbours bathroom????

For the uninitiated, let me tell you that Abhi is the only son of the legendary Amitabh bachan, and together the family , as celebrity endorsers are worth some 2700 crores as per some industry estimates.... Ash as the lady is called appears for L'oreal, Lux, Nakshatra, Cocacola ,Longinesand what not...and L'oreal is planning to/or has already launched a special edition of lipstick for the dream girl, to add colour to her wedding apparels....Marketers remain Marketers I should say....
Coke can think of a new variant like its nearest competetor who went all the way out with World cup co la.... and so can nakshtara and all the brands that Big B and his son endorses too...

Abhishek ,the son,appears for Ford fiesta,Motorola, Omega watches,Ford Fiesta,LG Electronics
Big 92.7 FM and a host of other brands.. The big B is there everywhere and let me not repeat it again.... together the family seems to be all set to monopolise the endorsements scene but who is bothered...? as long as they entertain and sell everyone ( the seller , the buyer and the agency..) is happy.......

Motorola for instance is one happy brand, inspite of having had to paid through the nose, for all that clutter breaking ads that the Abhi boy has given them... With his cute charm and the door next boy pranky looks ,married to the creative brains of O &M , they have all made me( and hope you too) sit and watch the cool ads , even the latest ones where he plays pranks at the typical bollywood cliches....(a king, for example....reminiscent of Akbar in ‘Mughal-e-Azam’, instructing AB: “Jung ka eilaan kiya jaaye (Declare war).” To this, Bachchan starts dancing to a jingle built around the word ‘jung’"). It is cheeky, irreverent in tone, with a creative idea that once again has Abhishek at the butt end of the joke...and see it here

The on screen chemistry of the pair has had its ups and downs while the real life one ,is outside the scope of our review...... Together they create a feeling that is simply admirable and for marketers, if it works to their advantage it shall be great news, especially when we are living in times where celebrity endorsements as a strategy is turning out to be a burden and bondage....

The celebrations have begun and let us wishe from the Adformula team a fruitful life ,together and forever and of course to give us some good advertising too !!!! After all .....Abhi.....hereafter you own the face that launched a thousand ad campaigns !!!!
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Thursday, April 19, 2007

Midweek Musing !!!

"Advertising is legalized lying."

- H.G. Wells, quoted in Michael Jackman, Crown's Book of Political Quotations, 1982, New York: Crown Publishing Inc., p. 2.
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Wednesday, April 18, 2007

Did You Know?

Are we lagging behind when it comes to embracing new media...?

The surprising power that mobile ad campaigns have and what they could do?

Read more here...

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An Ad a Day

Good news for our grand relatives..Why should youth have all the fun?....

for Madureira Mall Drugs, Creative Director Marcelo Giannini- AdvertisingAgency :Publicis Brazil

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Tuesday, April 17, 2007

One day a fourth-grade teacher asked the children what their fathers did for a living. All the typical answers came up -- businessman, doctor, lawyer, and so forth. However, a little boy was being uncharacteristically quiet, so when the teacher prodded him about his father, he replied,

"My father's an exotic dancer in a gay cabaret and takes off all his clothes in front of other men and they put money in his underwear. Sometimes, if the offer is really good, he will go home with some guy and stay with him all night for money."
The teacher, obviously shaken by this statement, hurriedly set the other children to work on some exercises and then took the little boy aside to ask him, "Is that really true about your father?"

"Not really," the boy said, "He actually plays cricket for India but I was too embarrassed to say that in front of the other kids .......

Just one of the cricketer joke thats spreading in the net....... We, especially the ones who are immersed in the internet had been cruel with the men in blue who put us to shame , immersing all the hopes in the sea at the Carribean ...debating, joking, rumouring. and even dying for it........ it is unforgettable .......this outrage about cricket... the religion, hope and aspiration of millions... but what is shocking is the sudden enlightenment , and regaining of sanity with all the fury and fire and all the analysis as to why they ditched us and why they couldnt perform the way they should have??

It seems all the analysts have reached so far at the same conclusion... the reason for the ailing Indian cricket... the virus for the dreaded disease...ENDORSEMENTS....

Suddenly it has turned into a bad word... and some thing from which every body has to keep away from... The BCCI or the circus team as many call it, has decided to limit the number of endorsements from the infinity to three, as if it is going to be the formula for success. The seemingly eccentric voices which said that they murdered the wrong coach in the hotel room there... is unheard .... the other reasons are simply unattended to..Cricket managers in the country have, flogged the game a bit too much. Fewer the number of games, more the interest but who cares...its all about money.... The reasons for the non performance,however, is not the purpose of this blog, its not my job, I am here to peep into the facts of cricketers and their endorsements and the whole tangle involved....

It is true that our men in blue were seen everywhere and some even went to the extent of endorsing even ten or eleven brands at the same time...... ending the consumer in big confusion,,, that is true and no one can deny that.. there should be a check on the type of brands that each one endorses and not on the numbers.. a check on numbers have invited a lot of wrath and scum from cricketers and others... 'It is a joke the way the board is limiting players from signing endorsements. You can't be treating senior players like Sachin Tendulkar as kids,' said WasimAkram in an interview to a sports reported by online media...If some senior players have advised the board to stop endorsements, then it is wrong...the jealousy factor is very clear....

Now that the bickering and jealousy is clear, the politics and pressure games are more than out in the open, why blame endorsements as if it is a crime?...

Is it not the right of every one to earn money for a decent living..? Just because one is a cricketer, is it a shame to be earning money..? Why is it that loss in a match, suddenly degrades them as jokers and good for nothing entertainers, forgetting the fact that they with their bats and balls have thrilled us... elevated us to the unseen shores of joy,,united this federation of nations into one...?

The sensation driven media( even South africa got out of the world cup and the media and hence the public cry there was limited and more decent... no walls where broken atleast..) fuels and fans the image that, an average cricketer spends all his time before the arc light and obeying the lights, camera and action directives than being in the field and listen to what his coach will have to say..? Is it not really the case... Not a bulk of time is spend on the shoots and really they dont have to skip their net and other practise sessions to be for shoots even when they endorse multiple products at the same time... may be if they skip for other reasons, endorsements as a type of advertising strategy is not to be blamed......

Performance is the key word for a cricketer to be choosen as an endorser for a it is not true that they fail to perform as they are into ad shoots, it rather should be the other way round... atleast to make money from endorsements ,cricketers have to perform for sure..... and in extreme cases where the cricketers has endorsed and the ads are on air and the performance dipped after that, any time he can go off air as did the recent Videocon ads with Mahendra singh dhoni .......

Now you ask what about all the money that was wasted on cricket associated advertising?......Blame the hopeless advertising strategists ( on the agency side and the client side) and the media planners for betting too much on one sport , but not on endorsements as an advertising strategy.......The lesson is simple.....If the anguished cry of millions has not reached our cricketers, this one will.... Cheesed off by their poor performance, top cricket sponsors are about to snap their purses shut. ..... It is through the game that the cricketers name ,fame and identity is known and not the other way round. and the lazy agencies and their clueless clients, unless you stop killing this golden goose ,simply because you want returns without efforts, things are gonna get worse....

Too much of anything is bad... even if it is the best and time tested strategy.....

Critics.... are you listening?

Tail piece:-

After the shameful defeat of Team India,the team members were not able to show their faces to people and they chose not to go in public and rather just pack up in hotel rooms. Dravid could not resist for too long to be in the hotel room and still not be able to go out shopping. So he disguises himself as a Sardar and goes out.

He meets a woman at the exit of the hotel who greets him "Hi Dravid!"

Surprised for having been caught he comes back and makes himself up as a muslim woman - in Burkha etc and goes out.

Yet the same woman greets him "Hi Dravid!"

Dravid comes back determined to give it yet another try with the make up of a Hippie wig and shorts etc. All in vain, the same lady catches him again and greets him "Hi Dravid!".

Bewildered by now, he could not help asking, "How did you recognise me?"

The lady replied - "I am Sachin!"

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Monday, April 16, 2007

discussion board !!!

Here is something which the
advertising industry in India very rarely discuss...... hot topic and a very valid discussion....

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And now, for a good reason!!!

Lebanon, as we know is in a lot of strife..... the reason...? Lebanese society has been structured according to religious confessions or sects. Within a country of 10,000 km², they have over 17 official religious sects and that is not the reason but the fissures that exist in the minds of the people got so infectious that we see the country as a whole as a dangerous place ....
To quote from a text about the problems there.....Sectarianism is intertwined in our daily life, and has been so for years, officially and in society. Most official positions are based on religious denominations. Sectarianism was one of the main factors leading to the civil war, but even today, everybody still thinks along religious lines and divides people into sectarian groups. The topic was always a taboo subject, until the “Spring Revolution” of 2005. With this movement, the creation of civil society groups brought together people from every religion, and made it clear to many that civil society-led initiatives could effectively make a difference.
05AMAM , an NGO working for the cause of the development of a modern, sovereign state built on non-feudalism, non-confessionalism and non-clientelism, encouraging transparent processes and institutions in order to reform the current system to implement the Rule of Law for all citizens of lebanon, thought about a campaign that made a difference. The campaign focuses on the ridiculous/harmful side of sectarianism/confessionalism and its excesses in every day life. Generously conceived for AMAM by a multi-confessional creative team of like-minded people from the H&C
Leo Burnett agency, the campaign is bound to make you both laugh and think.
The tone, which is innovative, provocative, funny and straight to the point, will most certainly generate debate and provoke much-needed thinking about the reality of how far confessionalism dictates our every day social behaviour. It was there everywhere..print..outdoor...ambient and you can see it all here.... For TV ads click here.....
Now trust me , advertising can be for good too....
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Friday, April 13, 2007

an ad a day !!!

Amazingly simple
advertisements!!! and yet Stunningly creative...
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Thursday, April 12, 2007

Discussion Board

Its a draft plan- which I created as an advertisement for a " watch brand" .
Target Consumer: Indian, Semi/Upper middle class, with a busy life style and job
Caption: Absolutely Precious..for that individual for whom "Time is Money"

Its an ad created at home, and doesn't seem to be as perfect from a studio, yet I would like the viewers to interact and comment on the theme, the settings in the picture and the meaning that the advertisement can convey to the consumer!.. I would like to discuss on the elements and their impressions on the viewer.
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