The most beautiful women who walked on earth was Helen, of Troy...... as per legends... Was this the face , that launched a thousand ships..?....... asked some one seeing her.... India but is all going aha over another pretty woman, named Aiswarya ,former Miss world and Cinema queen, reigning millions of hearts, even mine at a point of time ( she is just one day older to me..just one day...) now walking into the life of Abhishek bachan who is arguably the most eligible of bachelors of Indian cinema Industry........
The media celebrates online and otherwise....just outside the bachans home.....For them, as critics observe..... of course all this has been the big event for their TRPs......... Nauseating programmes are being aired discussing the details of Aishwarya’s horoscope, her ‘gunas’ (positive qualities) and ‘doshas’ (negative qualities), her personality and characteristics, what should her ideal match be like and such trivia... they even have taken upon itself to decide whether the Ash-Abhi Jodi will be a hit or a flop. NDTV went on to interview inconspicuous media personalities asking them to comment on whether this would be a successful pair in real life unlike their unsuccessful pairing on reel life! Even before this young couple has got married channels are airing programmes on successful and unsuccessful celeb marriages in Bollywood....MF Hussain paints the couple in a horse with a dejected Salman khan( you know why !!!) in the background........ Over indulgence ,as they say or simply the case of curiosity to peep into the neighbours bathroom????
For the uninitiated, let me tell you that Abhi is the only son of the legendary Amitabh bachan, and together the family , as celebrity endorsers are worth some 2700 crores as per some industry estimates.... Ash as the lady is called appears for L'oreal, Lux, Nakshatra, Cocacola ,Longinesand what not...and L'oreal is planning to/or has already launched a special edition of lipstick for the dream girl, to add colour to her wedding apparels....Marketers remain Marketers I should say....
Coke can think of a new variant like its nearest competetor who went all the way out with World cup co la.... and so can nakshtara and all the brands that Big B and his son endorses too...
Abhishek ,the son,appears for Ford fiesta,Motorola, Omega watches,Ford Fiesta,LG Electronics
Big 92.7 FM and a host of other brands.. The big B is there everywhere and let me not repeat it again.... together the family seems to be all set to monopolise the endorsements scene but who is bothered...? as long as they entertain and sell everyone ( the seller , the buyer and the agency..) is happy.......
Motorola for instance is one happy brand, inspite of having had to paid through the nose, for all that clutter breaking ads that the Abhi boy has given them... With his cute charm and the door next boy pranky looks ,married to the creative brains of O &M , they have all made me( and hope you too) sit and watch the cool ads , even the latest ones where he plays pranks at the typical bollywood cliches....(a king, for example....reminiscent of Akbar in ‘Mughal-e-Azam’, instructing AB: “Jung ka eilaan kiya jaaye (Declare war).” To this, Bachchan starts dancing to a jingle built around the word ‘jung’"). It is cheeky, irreverent in tone, with a creative idea that once again has Abhishek at the butt end of the joke...and see it here
The on screen chemistry of the pair has had its ups and downs while the real life one ,is outside the scope of our review...... Together they create a feeling that is simply admirable and for marketers, if it works to their advantage it shall be great news, especially when we are living in times where celebrity endorsements as a strategy is turning out to be a burden and bondage....
The celebrations have begun and let us wishe from the Adformula team a fruitful life ,together and forever and of course to give us some good advertising too !!!! After all .....Abhi.....hereafter you own the face that launched a thousand ad campaigns !!!!
The media celebrates online and otherwise....just outside the bachans home.....For them, as critics observe..... of course all this has been the big event for their TRPs......... Nauseating programmes are being aired discussing the details of Aishwarya’s horoscope, her ‘gunas’ (positive qualities) and ‘doshas’ (negative qualities), her personality and characteristics, what should her ideal match be like and such trivia... they even have taken upon itself to decide whether the Ash-Abhi Jodi will be a hit or a flop. NDTV went on to interview inconspicuous media personalities asking them to comment on whether this would be a successful pair in real life unlike their unsuccessful pairing on reel life! Even before this young couple has got married channels are airing programmes on successful and unsuccessful celeb marriages in Bollywood....MF Hussain paints the couple in a horse with a dejected Salman khan( you know why !!!) in the background........ Over indulgence ,as they say or simply the case of curiosity to peep into the neighbours bathroom????
For the uninitiated, let me tell you that Abhi is the only son of the legendary Amitabh bachan, and together the family , as celebrity endorsers are worth some 2700 crores as per some industry estimates.... Ash as the lady is called appears for L'oreal, Lux, Nakshatra, Cocacola ,Longinesand what not...and L'oreal is planning to/or has already launched a special edition of lipstick for the dream girl, to add colour to her wedding apparels....Marketers remain Marketers I should say....Coke can think of a new variant like its nearest competetor who went all the way out with World cup co la.... and so can nakshtara and all the brands that Big B and his son endorses too...
Abhishek ,the son,appears for Ford fiesta,Motorola, Omega watches,Ford Fiesta,LG Electronics
Big 92.7 FM and a host of other brands.. The big B is there everywhere and let me not repeat it again.... together the family seems to be all set to monopolise the endorsements scene but who is bothered...? as long as they entertain and sell everyone ( the seller , the buyer and the agency..) is happy.......
Motorola for instance is one happy brand, inspite of having had to paid through the nose, for all that clutter breaking ads that the Abhi boy has given them... With his cute charm and the door next boy pranky looks ,married to the creative brains of O &M , they have all made me( and hope you too) sit and watch the cool ads , even the latest ones where he plays pranks at the typical bollywood cliches....(a king, for example....reminiscent of Akbar in ‘Mughal-e-Azam’, instructing AB: “Jung ka eilaan kiya jaaye (Declare war).” To this, Bachchan starts dancing to a jingle built around the word ‘jung’"). It is cheeky, irreverent in tone, with a creative idea that once again has Abhishek at the butt end of the joke...and see it here
The on screen chemistry of the pair has had its ups and downs while the real life one ,is outside the scope of our review...... Together they create a feeling that is simply admirable and for marketers, if it works to their advantage it shall be great news, especially when we are living in times where celebrity endorsements as a strategy is turning out to be a burden and bondage....
The celebrations have begun and let us wishe from the Adformula team a fruitful life ,together and forever and of course to give us some good advertising too !!!! After all .....Abhi.....hereafter you own the face that launched a thousand ad campaigns !!!!
No comments:
Post a Comment