Find those elements Which makes an Ad impressive!

"Since you can do it, go out and march against FARC." says the Advertisements done by Sancho BBDO Columbia. But I feel I would like to put to a careful study is because it has some suggestive elements- a lonely women suggesting depression, and fear of terrorism, a milling crowd that begin to bother as they observe the board as well as the woman, and a copy which says, we must stand together against terrorist groups. Haven't we ever tried to advertise ourselves in a helpless situation? Never!, but to bring people together for a cause, even if you were a victim is quite a lot of organising, because we although, with clear eye vision, never bother to observe and react to the needs of others!..