Saturday, July 19, 2008

OOH>>>>>>dats great !!!

who said space is a constraint in OOH?

whoever has said shall either swallow it or think again?

Officially ratified by the Guinness Book of World Records as the largest advertisement ever seen, the world's biggest billboard grabbed the attention of football fans flying into Vienna Airport for the closing stages of Euro 2008.

Covering an area of more than 50 football pitches, online betting company Betfair spent the last four months growing different kinds of plants and proclaimed...'NO.1 FOR FOOTBALL AND STILL GROWING....

Plants were choosen carefully and the process was laborious.. the list here for the garden enthusiasts and the video for the others..("No.1" & "GROWING" is made of rape seeds(8kg)+ mustard seeds(10kg),"FOOTBALL" made of Grass seeds(40kg),"AND" with French marigolds (more than 53,000 plants,"STILL"with Poppies (10kg seed)"FOR" made of EarthBorder & Camomile (70kg seed) and the background made of Wheat (9 tonnes of seeds)....the'Betfair' logo of Cotton )....

Amazing effort to spell out the message 'NO.1 FOR FOOTBALL AND STILL GROWING!' aint it???

With dimensions of 1380m by 316m and total area of 436 000m2, local farmers and horticulturists worked on the field since February 2008. It can be seen on the final approach to Vienna International Airport. The advertisement's official record title is 'The World's Largest Advertising Hoarding'.
The billboard area is equivalent of 50 football pitches and you could fit approximately 4 847 222 footballs in it, or Vienna's Ernst Happel Stadion (venue for the final) 8.9 times. The length is the equivalent of the Eiffel Tower laid end-to-end 4.2 times or…1.7 times of Burj Dubai and he time frame went like this...

8 February 2008: Measuring of the field
28 February: Sowing of camomile and wheat
Early March: Measuring of the letters with a total of 650 measuring points, duration: two days. Afterwards ploughing of the slogan
25 March: Sowing of the grass
7 April: Sowing of rape/mustard/clover
15 May: Planting French marigold
1 June: Creation of Betfair logo with lime and cotton geomembrane

Now that is meticulous planning and a hell lot of effort there.... see it to beleive it.......and to reach out to a TG of 1 million viewers and the publicity that they have got its all worth the effort...... It has of course taken over the Dubai banner ad of Ad-air which measured 20,000 square meters but the big question is...

Will this stuff be able to replace the advertising as we know it...? the main stream tradition??

1 comment:

Anonymous said...

Also gives another meaning to the phrase "the idea will grow on the audience" :)

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