This is quite possible in the ad mad world also... or is it happening already between clients and their agencies????
Saturday, May 23, 2009
Tuesday, May 12, 2009
All that Glitters !!!........ part I
“The first and worst of all frauds is to cheat one's self...... All sin is easy after that.”
Ram looked confused and that was no news for Guru for Ram always looked so. This time they had pitched and won a famous Kerala jeweller with show rooms across the world catering to the gold crazy mallu’s and others who got charmed by the sheen of the yellow metal.
Sagarika could be moved into this account.. said Ram, ostensibly because as a female she would know more of Gold and could do a better job than males …..
What the hell.. she shouted…. Have you ever seen me wearing gold? For that matter I don’t even know how much does it cost,….she lamented and fell on the bean bag…
Do you at least know how do they sell gold? …asked Guru the magnificient…. I mean… kilos, meters, liters…?
Shut up…. U ass… she screamed….
See Sag, Ram and Guru… pitched in the strategy guy Naresh , stroking his long beard on which the whites shared an equal space with the blacks…
It is simple… the Kerala gold market is messy,huge and confused…. He said with his glasses slowly dragging down as if slipping by the revelation….
So..? The other three looked at him for the next episode….
So… when a market is already confused our job is easy... We don’t have to create the confusion… we will add on to the noise, keep repeating the same things, 916 and all the bla bla…
916 is there everywhere people.. said Guru… as if only this guy of ours have it…
It is there and it is mandatory but how will the idiot who buys know it… he will think GR888888888 about it… said Naresh with sarcasm at the Indian buyer and disdain at their buying habits…
We will have to have something else now that 916 is being said by every one….
Hmmm…. Murmured Sagarika…. Some thing… will that something click…?
Not just something… something which means something…. Corrected Naresh… like the ASLI SWAD ads.. which amended the category behavior and induced adults consuming chocolates…
Guru let out a yawn at the gyan that the strategy guy let loose….
We should entertain them…. amuse them… said Sagarika with a glee,,,,
Come on Sag….. said Ram with his eye brows arched up in disbelief… when was the last time you bought gold because the seller entertained you….
This is not in the impulse category my dear… clarified Naresh…. You gotta give them pay offs….
Like?..... asked Ram even as Guru slowly leaned over to him half asleep… the afternoon Saravana bhavan lunch was acting on him…
Like we should declare something that is there with everyone… or that could easily be there with everyone but we will flaunt it as if we discovered it…
Like what…? Every one will have ..916… said Ram…
The purity claims.. the claims of tradition…added Sag
The variety and fashion to choose from.. said Naresh….
The price tag… said Guru with a stupid smile….
The other three got stuck….
What did you say?.... shouted Naresh
Well… rrr… I am sorry…. Dat was just fun… said Guru….. I take it back…
No No… said Ram…. Guru..you said it… isn’t it Naresh….?
Wow.. man… that is amazing… muaahhhhhh,,,,,,,,,,,,,,,Sagarika jumped and kissed the hapless guys cheeks… her large frame and the mass of flesh almost crushed him to death….
The price tag…. We will make it the triumph card…. our new USP..........Eureka……. Shouted Naresh as he stood up dancing…..
We did it ..we did it…. shouted Ram and Sag as they danced with Naresh over some strategy which for Guru looked like a group of kids dancing over some cheap toy….
He sat there unable to decide… was it real??? Or are the guys just making fun???
***************************************************************
The angry wife met her husband at the door........ There was alcohol on his breath and lipstick on his cheek.
"I assume," she snarled, "that there is a very good reason for you to come waltzing in at six o'clock in the morning?"
"There is." he replied, "Breakfast."
To be continued >>>>>>>>>>>>>>>>>.................
Ram looked confused and that was no news for Guru for Ram always looked so. This time they had pitched and won a famous Kerala jeweller with show rooms across the world catering to the gold crazy mallu’s and others who got charmed by the sheen of the yellow metal.
Sagarika could be moved into this account.. said Ram, ostensibly because as a female she would know more of Gold and could do a better job than males …..
What the hell.. she shouted…. Have you ever seen me wearing gold? For that matter I don’t even know how much does it cost,….she lamented and fell on the bean bag…
Do you at least know how do they sell gold? …asked Guru the magnificient…. I mean… kilos, meters, liters…?
Shut up…. U ass… she screamed….
See Sag, Ram and Guru… pitched in the strategy guy Naresh , stroking his long beard on which the whites shared an equal space with the blacks…
It is simple… the Kerala gold market is messy,huge and confused…. He said with his glasses slowly dragging down as if slipping by the revelation….
So..? The other three looked at him for the next episode….
So… when a market is already confused our job is easy... We don’t have to create the confusion… we will add on to the noise, keep repeating the same things, 916 and all the bla bla…
916 is there everywhere people.. said Guru… as if only this guy of ours have it…
It is there and it is mandatory but how will the idiot who buys know it… he will think GR888888888 about it… said Naresh with sarcasm at the Indian buyer and disdain at their buying habits…
We will have to have something else now that 916 is being said by every one….
Hmmm…. Murmured Sagarika…. Some thing… will that something click…?
Not just something… something which means something…. Corrected Naresh… like the ASLI SWAD ads.. which amended the category behavior and induced adults consuming chocolates…
Guru let out a yawn at the gyan that the strategy guy let loose….
We should entertain them…. amuse them… said Sagarika with a glee,,,,
Come on Sag….. said Ram with his eye brows arched up in disbelief… when was the last time you bought gold because the seller entertained you….
This is not in the impulse category my dear… clarified Naresh…. You gotta give them pay offs….
Like?..... asked Ram even as Guru slowly leaned over to him half asleep… the afternoon Saravana bhavan lunch was acting on him…
Like we should declare something that is there with everyone… or that could easily be there with everyone but we will flaunt it as if we discovered it…
Like what…? Every one will have ..916… said Ram…
The purity claims.. the claims of tradition…added Sag
The variety and fashion to choose from.. said Naresh….
The price tag… said Guru with a stupid smile….
The other three got stuck….
What did you say?.... shouted Naresh
Well… rrr… I am sorry…. Dat was just fun… said Guru….. I take it back…
No No… said Ram…. Guru..you said it… isn’t it Naresh….?
Wow.. man… that is amazing… muaahhhhhh,,,,,,,,,,,,,,,Sagarika jumped and kissed the hapless guys cheeks… her large frame and the mass of flesh almost crushed him to death….
The price tag…. We will make it the triumph card…. our new USP..........Eureka……. Shouted Naresh as he stood up dancing…..
We did it ..we did it…. shouted Ram and Sag as they danced with Naresh over some strategy which for Guru looked like a group of kids dancing over some cheap toy….
He sat there unable to decide… was it real??? Or are the guys just making fun???
***************************************************************
The angry wife met her husband at the door........ There was alcohol on his breath and lipstick on his cheek.
"I assume," she snarled, "that there is a very good reason for you to come waltzing in at six o'clock in the morning?"
"There is." he replied, "Breakfast."
To be continued >>>>>>>>>>>>>>>>>.................
Friday, May 08, 2009
The Fun Gun !!!
Two men were digging a ditch on a very hot day. One said to the other, "Why are we down in this hole digging a ditch when our boss is standing up there in the shade of a tree?" "I don't know," responded the other. "I'll ask him."
So he climbed out of the hole and went to his boss. "Why are we digging in the hot sun and you're standing in the shade?" "Intelligence," the boss said. "What do you mean, ‘intelligence'?"
The boss said, "Well, I'll show you. I'll put my hand on this tree and I want you to hit it with your fist as hard as you can." The ditch digger took a mighty swing and tried to hit the boss' hand. The boss removed his hand and the ditch digger hit the tree. The boss said, "That's intelligence!"
The ditch digger went back to his hole. His friend asked, "What did he say?" "He said we are down here because of intelligence." "What's intelligence?" said the friend. The ditch digger put his hand on his face and said, "Take your shovel and hit my hand."
No wonder why some Ad agencies are taken for a ride and some clients are forever intellegent......
Have fun folks !!!
So he climbed out of the hole and went to his boss. "Why are we digging in the hot sun and you're standing in the shade?" "Intelligence," the boss said. "What do you mean, ‘intelligence'?"
The boss said, "Well, I'll show you. I'll put my hand on this tree and I want you to hit it with your fist as hard as you can." The ditch digger took a mighty swing and tried to hit the boss' hand. The boss removed his hand and the ditch digger hit the tree. The boss said, "That's intelligence!"
The ditch digger went back to his hole. His friend asked, "What did he say?" "He said we are down here because of intelligence." "What's intelligence?" said the friend. The ditch digger put his hand on his face and said, "Take your shovel and hit my hand."
No wonder why some Ad agencies are taken for a ride and some clients are forever intellegent......
Have fun folks !!!
Friday, May 01, 2009
Commercial break !!!
Vacation for my kids, leave and travel, and my brother getting married !!! this time I have enough and more excuses for not blogging !!! be happy for sometime until I am back !!!!
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