All that Glitters !!!........ part I

“The first and worst of all frauds is to cheat one's self...... All sin is easy after that.”

Ram looked confused and that was no news for Guru for Ram always looked so. This time they had pitched and won a famous Kerala jeweller with show rooms across the world catering to the gold crazy mallu’s and others who got charmed by the sheen of the yellow metal.

Sagarika could be moved into this account.. said Ram, ostensibly because as a female she would know more of Gold and could do a better job than males …..

What the hell.. she shouted…. Have you ever seen me wearing gold? For that matter I don’t even know how much does it cost,….she lamented and fell on the bean bag…

Do you at least know how do they sell gold? …asked Guru the magnificient…. I mean… kilos, meters, liters…?

Shut up…. U ass… she screamed….

See Sag, Ram and Guru… pitched in the strategy guy Naresh , stroking his long beard on which the whites shared an equal space with the blacks…

It is simple… the Kerala gold market is messy,huge and confused…. He said with his glasses slowly dragging down as if slipping by the revelation….

So..? The other three looked at him for the next episode….

So… when a market is already confused our job is easy... We don’t have to create the confusion… we will add on to the noise, keep repeating the same things, 916 and all the bla bla…

916 is there everywhere people.. said Guru… as if only this guy of ours have it…

It is there and it is mandatory but how will the idiot who buys know it… he will think GR888888888 about it… said Naresh with sarcasm at the Indian buyer and disdain at their buying habits…

We will have to have something else now that 916 is being said by every one….

Hmmm…. Murmured Sagarika…. Some thing… will that something click…?

Not just something… something which means something…. Corrected Naresh… like the ASLI SWAD ads.. which amended the category behavior and induced adults consuming chocolates…

Guru let out a yawn at the gyan that the strategy guy let loose….

We should entertain them…. amuse them… said Sagarika with a glee,,,,

Come on Sag….. said Ram with his eye brows arched up in disbelief… when was the last time you bought gold because the seller entertained you….

This is not in the impulse category my dear… clarified Naresh…. You gotta give them pay offs….

Like?..... asked Ram even as Guru slowly leaned over to him half asleep… the afternoon Saravana bhavan lunch was acting on him…

Like we should declare something that is there with everyone… or that could easily be there with everyone but we will flaunt it as if we discovered it…

Like what…? Every one will have ..916… said Ram…

The purity claims.. the claims of tradition…added Sag

The variety and fashion to choose from.. said Naresh….

The price tag… said Guru with a stupid smile….

The other three got stuck….

What did you say?.... shouted Naresh

Well… rrr… I am sorry…. Dat was just fun… said Guru….. I take it back…

No No… said Ram…. Guru..you said it… isn’t it Naresh….?

Wow.. man… that is amazing… muaahhhhhh,,,,,,,,,,,,,,,Sagarika jumped and kissed the hapless guys cheeks… her large frame and the mass of flesh almost crushed him to death….

The price tag…. We will make it the triumph card…. our new USP..........Eureka……. Shouted Naresh as he stood up dancing…..

We did it ..we did it…. shouted Ram and Sag as they danced with Naresh over some strategy which for Guru looked like a group of kids dancing over some cheap toy….

He sat there unable to decide… was it real??? Or are the guys just making fun???
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The angry wife met her husband at the door........ There was alcohol on his breath and lipstick on his cheek.

"I assume," she snarled, "that there is a very good reason for you to come waltzing in at six o'clock in the morning?"

"There is." he replied, "Breakfast."

To be continued >>>>>>>>>>>>>>>>>.................

Gold spot- The zing thing...

Gold Spot was a popular orange-flavored soft drink in India until 1993. The brand was owned by Parle, but was sold to Coca-Cola when it re-entered the Indian market in 1993. Gold Spot had a catchy punch line - The Zing Thing. Gold Spot was withdrawn from the market in order to make space for Coca-Cola's Fanta brand in line with the world majors global policy.

Gold spot for me is nostalgia… the school days where the breaks in the canteen , the meagre pocket money was extingushed for the zing thing.. the ads that was aplenty in whatever media was available ( no clutter, no competition and virtually no confusion)… surprisingly ,inspite of all the favours that seemed to support the brand the communication was attractive and captivating… lazy guys werent there it seems, taking the ride for granted....

See the ads and you will know what I mean…My age group and my seniors will know even otherwise.... no big time strategy planning and head honchos at work, but they did the job ....of communicating… The zing thing !!!!

Adformula salutes the byegone brand.. We miss u !!!