Friday, October 02, 2009

My Pepsi... My way !!!

video

Dhoni, Sehwag, Uthappa, Robin Sharma and another cricketer together doing what they are the best in doing....no no.... not playing cricket but acting in an ad film… Dhoni after being voted as the richest celebrity from endorsements has become a better actor, no matter what and how his talent in the cricket field goes… The setting is rural Kerala and the young (?) Icons (?) of Indian cricket plays cricket with a group of local kiddos on top of a kettuvallam ( a boat which is big and has large flat surface)…. The plot is simple.. the kiddos get to see the holidaying Indian cricketers and challenge them to play a game of cricket on the boat ,much to the arrogance of they masters of cricket , but much to their disappointment later as the kids win by getting all the Pepsi in a cheap but smart trick !!!!

Ahem !!! From the Pepsi 'Youngistan campaign that featured Deepika Padukone and Ranbir Kapoor( and also and ageing SRK as Deepika’s Brother ) in an attempt to create a nation called Youngistan on the lines of the classic Marlboro country. Marlboro made it for sure while the Youngistan is still a doubt… Remember that Sachin Tendulkar was dropped by Pepsi as its brand ambassador after fifteen years. On the reason that “Sachin does not fit into our brand value and our Youngistaan campaign anymore.”….The younger the better, and there came in the Kapoor boy with his sexy looks, shape age and what not… the Saavariya dance made him a national icon (?) and yet the youngistan campaign wouldn’t take off from that butt show…

It was but (not butt) fun, not the Ranbir, SRK, deepika show but the spoofs, thanks to the Pepsi/JWT idea bankruptcy India had a laugh courtesy Sprite… see it here

Well getting back to this new piece…which is called as My Pepsi My way which I assume is a passing out of the youngistan campaign....is more expensive ( all the stars, their trip to Kerala, stay in 5 star resorts, shooting in a lake, the boats, the security the blabla, the crowd.. ) unimaginable and one should say seeing all the efforts and the brouhaha this one is not better than the first one… J ust W asting T ime is a passion for certain agencies and with clients who are never cash stripped, why not… eat drink and enjoy.... tomorrow you may die.. !

The team who made it :-

Agency: JWT

Creative team:

Team JWT - Soumitra Karnik Executive Creative Director;Amit Wadhwa, Client Services Director

Production House- Corcoise Films

Director - Prasoon Pandey

Producer - Cyrus Pagdiwallah

Just to copy an old slogan of Pepsi with a slight variation….

This ad is nothing .. Nothing overwhelming about it …. Just another ship that will pass, in the night silent and unnoticed….

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