Thursday, November 19, 2009

Coca Cola -Open happiness !

Coca cola and its open happiness theme strikes again this time in an ad where a fancy world of insects steer a lot of imagination and in a team work opens a coke bottle and the viewers imagination… the ad is simple, fanciful to the core and keeping people sticky with its tackiness that the concept has generated.. Need less to say that it is brilliant ideation, buts cannot resist from saying that the fairy tale like touch made me look for a bottle of coke, after a long time …

I don’t bother about the other aspects of the ad but am just bothered about how striking it is… the “Peter and the wolf” music added to the charm and when finally the can opens , I could see an entire class opening their mouth and making the “aah” sound….

Three cheers to the team at Wieden+Kennedy ,the agency behind the work and the production house Psyop….


Wieden+Kennedy team

Creative directors- Hal Curtis and Sheena Brady,
Art director -James Moslander and Lee Jenings,
Copywriter Marc- D’Avignon,
Senior agency producer- Matt Hunnicutt.

Psyop team

Creative directors- Todd Mueller and Kylie Matulick,
Director of photography-Stephen Blackman,
Executive producer- Neysa Horsburgh,
Live action producer- Michael Schlenker,
VFX Supervisor/CG lead artist- Andrew Romatz,
VFX supervisor/lead Flame artist -Thibault Debaveye,
2D supervisor -Lane Jolly,
Animation lead -John Velazquez,
Editor- Brett Nicoletti,
VFX producer -Tina Chiang

Tail piece:-

TEACHER: Ram, how do you spell ‘crocodile?’


TEACHER: No, that’s wrong

RAM: Maybe it is wrong, but you asked me how I spell it.

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