Wednesday, June 02, 2010
Bingo masala remix - awesome !!!
Now that is an ad... I would call it tangy and tasty to the core and serves all that an ad is supposed to be... no rocket science here but this guys have made me ( I am sure everyone of the TG) get stunned for a moment, then awed by the gun men, the kidnap ,the gun fight and the police and then shocked by the sudden breaking and then laugh when the whole MASALA drama starts again with the Bachaooooo sound reverberating .... No logic here and thankfully the makers of this ad hasnt analysed the idea and killed it... Ideas like this are funny, or it's not.... As Mark Twain said, "Trying to figure out why something is funny is like dissecting a frog. You'll come up with answers, but the frog always dies."... I loved this ad for the same reason and more...
Bingo and O&M team believes in entertaining and here again they have done that .. who does not love to be entertained? And that too, thought provokingly and without being offensive to any one ... This ad respects the imagination of the viewer and the fact that their imagination may be bigger and better than the ad makers... Even when one laughs , the fact that is clear is that- the business of snacking thrives on constant insertion of excitement and thrill on the image value of the brand. . I love this ad for all this, plus still managing to stay in track ( with all the guns, thieves and bachaooo)and sell the product idea.. at the end of all the laughing if the brand and its images are not staying in the mind of the TG , what is the great fun in making ads?
Finally this ad , as many of the previous Bingo ads, breaks the limit... they know for sure that the best of humour comes from the edge,where simply there is no limits...
Kudos BINGO and O&M....
Labels:
adformula,
adfunda,
bingo,
good ads,
good creatives,
humour,
humour in ads,
ITC,
O and M,
ogilvy,
Ogilvy Mather
Subscribe to:
Post Comments (Atom)
3 comments:
that police inspector worked with me.. hehehe.. he s from Client servicing....
The Police inspector is from O&M.. i used to work with him... hehehe... he is also in that Dr. fixit ad....
but sir... i always thgt BINGO ads make no sense... i the 'no confusion great combination' tag seemed wrong... there is so much confusion!!!
in general i have a feeling that ITC is confused... there r too many brands and no proper differentiation... u smtimes see kareena endorsing soap n another time it is sm common model... m i missing smthng...?
Post a Comment