Thursday, July 22, 2010

Anchor toothpaste - cake and the teeth !


Amrit Maghera, the new face of Lakme is charming the way she is , even when she makes cakes with mehndi in her hands and with fun worn as an attitude.. no matter what made the cake so hard, this ad is fun to the fullest, hard to avoid and makes people turn their heads , sit and watch it and say 'hey that is funny'.....


Anchor has always grabbed my attention- not for the success stories in their kitty , that they have in any case, but for the audacity with which they faced the titans and gave them shivers, and the brave new venturing out to all new (unrelated) areas ( from electric wires and cables to tooth pastes..) with a big scorn at the basic fundas of business theory which talked about core competence and the like stuff.. The infamous ad wars with the mighty Colgate (with a 48% market share) and this guy with a 7 % share defying all rules and what the teachers teach in B school classes , stood tall and from tooth pastes ( whites and gel) slowly proceeding to make soaps (Dyna- Katrina kaif claims her beauty is a by product of Dyna) they amuse us till date...

It is not a perfect case of Marketing that needs to be emulated.. it had its own flips and flops ..Kajol endorsed Anchor toothpastes for a time period during 2008 and then disappeared..... It may soon come up with Anchor biscuits and cakes and shampoo and skin creams and yet get some market share in all this..( soon we can see a Khan or the other munching the cookies, Kareena saying my fairness is all thanks to Anchor etc etc..).. that is future , as of now see the ad again.. it is a hyperbole but am sure you will like it too !

For more of Anchor ads see here ... http://www.anchorglobal.net/galleria.php ....

3 comments:

Ritika said...

Awesome Ad!! absolutely eye grabbing...deeply entertaining...a clutter breaking ad in its category...with a super effective message delivery focusing on the core product offering...clear winner for me....kudos to the thinkers and creators!!

Nisha said...

I just LOVED it!! Dunno if anyone else noticed how unglamorous the male model is when compared to 'the wife'... but that only adds to the fun factor.

Lakshmi Shirin said...

yes,a hot wife and a very normal husband...beautiful add....novel idea!!

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