An American manufacturer is showing his machine factory to a potential customer from India. At noon, when the lunch whistle blows, two thousand men and women immediately stop work and leave the building.
"Your workers, they're escaping!" cries the visitor. "You've got to stop them."
"Don't worry, they'll be back," says the American.
And indeed, at exactly one o'clock the whistle blows again, and all the workers return from their break.
When the tour is over, the manufacturer turns to his guest and says, "Well, now, which of these machines would you like to order?"
"Forget the machines," says the visitor. " In India its hard to get the workers back...How much do you want for that whistle?"
Saturday, June 05, 2010
Wednesday, June 02, 2010
Now that is an ad... I would call it tangy and tasty to the core and serves all that an ad is supposed to be... no rocket science here but this guys have made me ( I am sure everyone of the TG) get stunned for a moment, then awed by the gun men, the kidnap ,the gun fight and the police and then shocked by the sudden breaking and then laugh when the whole MASALA drama starts again with the Bachaooooo sound reverberating .... No logic here and thankfully the makers of this ad hasnt analysed the idea and killed it... Ideas like this are funny, or it's not.... As Mark Twain said, "Trying to figure out why something is funny is like dissecting a frog. You'll come up with answers, but the frog always dies."... I loved this ad for the same reason and more...
Bingo and O&M team believes in entertaining and here again they have done that .. who does not love to be entertained? And that too, thought provokingly and without being offensive to any one ... This ad respects the imagination of the viewer and the fact that their imagination may be bigger and better than the ad makers... Even when one laughs , the fact that is clear is that- the business of snacking thrives on constant insertion of excitement and thrill on the image value of the brand. . I love this ad for all this, plus still managing to stay in track ( with all the guns, thieves and bachaooo)and sell the product idea.. at the end of all the laughing if the brand and its images are not staying in the mind of the TG , what is the great fun in making ads?
Finally this ad , as many of the previous Bingo ads, breaks the limit... they know for sure that the best of humour comes from the edge,where simply there is no limits...
Kudos BINGO and O&M....