Tuesday, May 03, 2011

Idea and Abhishek - 3 is a crowd !

From the mass leader and sarpanch to the Xian father and tree saver, from the mass to the class and from the 'no idea then get idea man' to this one, the Junior B has made a long journey by now selling an Idea to change lives.. His life would have changed for sure considering the fact that he is taking home a fortune for being the endorser.. No doubt that the small B easily fits in with Idea positioning as a hip and popular with the crowds guy... but I guess this new work by Lowe - Mumbai is a bit too much of a question mark on the tolerance level of the average viewer.....

As some one remarked in facebook, now the 3 of them as if one was not enough !

1 comment:

Shilpi Bose said...

I totally agree with you. I am not much of a supporter of celebrity endorsements particularly when they are as awkward as small B. Sometime back he featured in two Idea commercials with two unknown young ladies. These ladies were so at ease in front of camera and Abhishek -- well, his gait, his actions-- all reeked of self-consciousness. True as if one wasn't enough now we have three.

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