Sunday, January 01, 2006

Gods must be crazy..

Indeed they must be..

See the last one year.. most things went wrong..

Nature showed its furious worst and so were our advertising and media.....

Tsunami and rail disasters, citizens, never- knew- they- existed- rivers overtaking cities, an end to Laloo's cattle raj, the political and economic scene had all the ingredients of a third rate tragic hindi cinema..and yet the sensex soared and soared , making stars look trivial and just reachable..

New channels.. new people making and anchoring news.. old people moving into new places..Rajdeep makes it a hit everywhere including CNN-IBN ...Sony's and SAB's just to name one ..

More 'K' sops churned out from the Jeetendra clan, making one wonder whether they in their family, are like this...... women over made up and over attired ,even in their sleep,with fine practised and yet ridiculous mannerisms like the Miss Worlds and men simply idiots, always.

Cricket and the fuss and furore associated.. a prince being dethroned and in a wink of an eye , a shameless u turn , reinstated by the terrorised palace plotters...

Nawabs getting caught for indulging in their age old fun- hunting and proclaiming that "i didnt know how that animal came in my SUV".

In a big blow to the much celebrated BPO fame, an innocent girl shedding her blood..

Sachin announcing his price for the next 5 years , Sania in the news for all the good and bad reasons including her endorsements.. the HP one being the most obnoxious..

Cars like never before.. CSP's making it free for almost everyone.. Insurance boom... private banking, wealth management......

The first ever "fair and handsome" for men who had to secretly pursue "fair and whatever"s..

First time when an Indian-- (Piyush pandey'.... for the non initiated) made it to the highest jury of the advertising world as its chairman..

Coke deciding to drop the Thanda mathlab.. thing for a not so bad but .. piyo sir udake.. which fails to take forward the charm...

Surf standing tall inspite of a dangerous proclamation for a detergent brand-- dirt is good.. hats off to Balki and his team.. i wonder where are the competetors..

Sam balsara the cat, outwitting the global lions roaring louder and bagging 'the mediaplanning agency of the year 'title...

Advertising and Media dons getting exposed of their ignorance of the common man's problems.. for instance none knew how much a kilo of onion costs and yet talking of 'connecting to people...

SBI shocking us with that 'beautiful old couple' and other ads and yet remaining the same..

Indicom making it good in the North with the famous bollywood couple and yet making it pathetic with Trisha and her tantrums..

Air deccan making more people fly in unbeliveable prices and yet getting caught for being unbeleivably late and apathetic, forcing the government to issue a waring..

Lever continuing with their post Banga- during Banga- after Banga conundrum.. and now a Manwani and his would be manmani's

Bajaj really making us' feel like god'....

KBC2 and the mans come back, and Jassi getting married the same day when KBC2 was launched( not a coincidence i am sure)

The go fida fiasco.. SRK.. well we have seen it...

And the latest... Intel deciding to drop the enviable 'intel inside' logo.. why ..? we should ask Euro RSCG...

And many more....

2005 ....we have seen it all .. atleast most of them..

2006... I expect some agency to rope in the Nawab of Pataudi to be the celebrity endorser for People for animals...

Three cheers...!!!

2 comments:

Anonymous said...

Very true and your blog is simply beautiful.

This is so far the best in advertising as i know it.

Rahul mohan.
Maa Bozell.
Bangalore

Anonymous said...

wonderful..................exiting...............but i am sure you have quit advertising and hence you can afford to be so unabashed?

a wellwisher

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