Did You Know that Sony Corp. is reaching out to multiple ad agencies to create its first corporate branding campaign in years?
The effort will be designed to create a common message for a sprawling company infamous for siloed business units, according to executives familiar with the situation. The search is being driven by Sony Chief Marketing Officer Andrew House and the marketer is known to have had talks with agencies owned by Interpublic Group of Cos., Omnicom Group and WPP Group.
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