Thursday, August 28, 2008

Maggi Bitter Sweet sauce..

Advertised brand:Maggi Bitter Sweet sauce....
Advert title(s): Bitter Sweets
Headline and copy text (in English): Bitter sweet sauce
Agency : Gelisim Creative Istanbul-Turkey
Agency website:
Art Director: Mustafa Genc
Copywriter: Erhan Ali Yilmaz
Illustrator: Mustafa Genc

Not exceptional and can even be termed as simple but the KISS rule is so very clear... they have kept it simple and sweet.. rrr bitter sweet I must say....
My kudos to Mutafa and Erhan and the team for doing the complex job,of keeping it simple.. it aint that easy !!!!

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