Adspeak!!!

It has been my constant endeavour to be bringing to you various aspects of Advertising and Marketing communication through various posts . Since I understand that a large section of my readers are of the student type, I need to add more funda to Adformula, so that the enthusiasts, who but are new will also get to know more of the ad industry. The Adfunda series was an attempt in this direction and now I am starting a new series (Adspeak) where the ad lingo's will be defined...

First is a simple one...

ADVERTORIAL:-
It is a paid for advertising produced and printed in the editorial style of a magazine or a newspaper in which it appears on the condition that it is clearly entitled as "advertisement" or "promotion". In practice though, such disclaimers—such as the word "advertisement"—may or may not appear. Sometimes euphemisms describing the advertorial as a "special promotional feature" or "special advertising section" are used.

The basic logic behind an advertorial is the belief that people(The reader) gives more credibility to editorial content than the paid in advertisements that come in news papers. Forget Thomas Jefferson who said, Advertisments are the only truths to be relied upn in a news paper....