This German ad with its brilliant copy, visualisation and execution and the song was an all time favourite for me..The"Hello" song was written by Christina Aguilera" , Robert Hoffman and Heather Holley for promoting this new car model of Mercedes-Benz A-Class, back in summer 2004.... This ad for me was ever so dear for it stands so close to the principles of life I follow.... And for the creative simplicty with which the message is conveyed...
Here at IBS ,another batch of students are passing out...... As I finished my 7 th batch of teaching Advertising, this ad was my parting message to them...
Go and fly out and reach places... Follow your own star guys and gals...!!!
Thanks for the wonderful learning experience !!!
Credits of the Ad:
Mercedes Benz A class
Springer&Jacoby Werbung( based in Germany but having operations across Europe)
Creative Director: Rob Hoffman/Heather Holley
Creative Director: Stefan Meske/Toygar Bazarkaya/Hans-Jürgen Lewandowski/Erik Heitmann
Copywriter: Markus Sehr/Michael Benzinger
Art Director: Tilmann Trost