Wednesday, March 03, 2010

Peugeot607- Giving shivers !!!

video

Peugeot 607 , the executive car which rolled out in 1999 to replace the 605 was a brilliant car in its styling and function... Both the 605 and this new version was a hit and was admired of rits executive style and looks.. (Except in some parts of Europe where I have seen it being run as a taxi) I love this ad for its attitude, and for the shivers that it gave to others... After the ad many copy cats came , not only in the business of making and selling cars but also in other businesses.But then that itself is the biggest testimony to this ad !

Its nostalgia for me to see this ad again and my appreciation to the creatives that thought this idea and for the brilliant execution... Proud that I too had a past in Euro RSCG Europe and have seen this ad in the making !

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