A great example of how ambient advertising can work wonders... It is aimed at car drivers and in a place like middle east where heat can eat people, such messages hit at the SPOT where it burns, can work wonders.. The frying pan as a symbol of heat can be extended to other images like a hot tea pot and boiling water etc.... simple and yet piercing !!!
Advertising Agency: Percept Gulf, Dubai
Executive Creative Director: Prashant Sankhe
Copywriter: Wayne Fernandes
Account Manager: Saurabh Ail, Hafsa Qureshi
Art Director: Pramod Surwase
Illustrator: Ratheesh Radhakrishnan
Photographer: Prakash Brags
Other Credits: Carlton D'Cruz
NB:- click on the pic to get a closer view...
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