That was the original and now a latest Airtel ad by Rediffusion that is going on the air as of now.. Creativity is no doubt an art of inspiration and this guys here has done it so well.. I am for a change not being sarcastic since I love the way the idea is adapted... Its better than no idea at all.... !
Yeah the parent Idea belongs to some one else but the adaption here is creative... Someone who said the word "Hello" on the phone first time would have never thought he’d be so creative that the whole world to come after him would be copying him... now that is the parent idea that is being so blatantly used over and over again.... We accept it and yet we all to an extent hate copying isnt it?
Do we hate the people who copy ideas? We all do it...... This is in spite of the knowledge that kids learn their language by copying parents, their play by copying what they see in life ad TV, their moves in sports and fun by copying other kids. We learn to write better by copying writing we like..... we all do... Adapt as we call it but we do it... We learn to get along with people by copying people.
'Do your own thing as much posible' is what I think creatives should be doing.....Original stuff has its own value and don’t just copy any thing.....
As of now its good work ..Enjoy !!!