When Burger King advertised for its open late programme with the above ad.. (credits given below) It was looked as one good piece of creative symbolizing the idea to be sold..
Credits :Burger King “Open Late” – 02/2009
Source : Adsoftheworld
Agency : Tonic Communications Dubaï (UAE)
But taking it from the satan, McDonalds came up with the ad given below.. and then the rest is history...
Credits: Mc Donald’s / “Come as you are” – 08/2010
Source : Outdoor campaign seen in Paris
Agency : BETC Euro RSCG Paris (France