Saturday, January 28, 2012
thus said the TOI and started it.....The campaign has been conceptualised by Taproot India.
Having tried to beleive that the TOI dig was not against them , for a while, finally when Hindu and their agency Ogilvy decided to respond, it came like this....and such a befitting reply... The war is just on ! fierce and straight on the face but keeping themselves within the legal boundaries of what is allowed. The advertisement indirectly ( well on an after thought I would so, not so indirectly,) takes a jab at low quality of news covered by Times of India and how their readers severely lack important knowledge.....DIG DIG DIG !
While I am not much in favour of comparative advertising, this one has a flavour.. whether the TOI and Hindu readers like their news papers on not, the ad viewers are liking it...
and the print war is here...................
Posted by Krishnabhaskar Mangalasserri at 9:36 AM