We like to bite, don’t we? Chips, French fries, biscuits and what not? - Parle Musst bites too. But I am a little afraid to try it because I don’t know whether my friend would bite me out of love, or out of being jealous, or because she had seen the “musst bites” advertisement .
Comments from the makers:Shalini Desai , brand manager, Parle Musst bites says , “Most of the snacking category has its communication harping on the feel good factor of sharing and caring. It was to be positioned as a product that was so tempting that its consumer would actually feel possessive about it and go to weird lengths to protect it. “
Santosh Patil from O& M commented that “Today’s youth speak a different language, one which is wacky, humorous, edgy and individualistic, so subtlety was not an option for us.”
Yes, it’s different from that of “KurKure”, where Juhi and family eat up jumbo family packets or that of “Lays” where Saif and friends are having a party. They don't seem to be tempting!..
Our own Munna Bhai would say,
“ Apun zara busy hai, tere girl friend ko ek packet musst bites de do, kaam ho jaayega”
