We like to bite, don’t we? Chips, French fries, biscuits and what not? - Parle Musst bites too. But I am a little afraid to try it because I don’t know whether my friend would bite me out of love, or out of being jealous, or because she had seen the “musst bites” advertisement .
Comments from the makers:
Shalini Desai , brand manager, Parle Musst bites says , “Most of the snacking category has its communication harping on the feel good factor of sharing and caring. It was to be positioned as a product that was so tempting that its consumer would actually feel possessive about it and go to weird lengths to protect it. “
Santosh Patil from O& M commented that “Today’s youth speak a different language, one which is wacky, humorous, edgy and individualistic, so subtlety was not an option for us.”
Our own Munna Bhai would say,
“ Apun zara busy hai, tere girl friend ko ek packet musst bites de do, kaam ho jaayega”