Let God save ......

Telephonic Conversation between William Knott and Watt Richard.

KNOTT : "Who's calling?"
WATT : "Watt."
KNOTT : "What is your name, please?"
WATT : "Watt's my name."
KNOTT : "That's what I asked you. What's your name?"
WATT : "That's what I told you. Watt's my name."
A long pause, and then from Watt, "Is this James Brown?"
KNOTT : "No, this is Knott."
WATT : "Please tell me your name."
KNOTT : "Will Knott."

YOU LEFT THE TALKERS AT A POINT WHERE THEY WERE TOTALLY
CONFUSED. READ THE REST OF WHAT HAPPENED...

WATT : "Why not?"
KNOTT : "Huh? What do you mean why Knott?"
WATT : "Yeah! Why won't you tell me your name?"
KNOTT : "But I told you my name!"
WATT : "Didn't you say you will not?"
KNOTT : "Not not, knott, Will Knott!"
WATT : "That's what I mean."
KNOTT : "So you know my name."
WATT : "Of course not!"
KNOTT : "Good. So now, what is yours?"
WATT : "Watt. Yours?"
KNOTT : "Your name!"
WATT : "Watt's my name."
KNOTT : "How the hell do I know? I am asking you!"
WATT : "Look I have been very patient and I have told you my name
and you have not even told me yours yet."
KNOTT :"You have been patient, what about me?"
"I have told you my name so many times and it is you who have not
told me yours yet."
WATT : "Of course not!"
KNOTT : "See, you even know my name!"
WATT : "Of course not!"
KNOTT : "Then why do you keep saying of course Knott?"
WATT : "Because I don't."
[Pause]
KNOTT : "What is your name?"
WATT : "See, you know my name!"
KNOTT : "Of course not!"
WATT : "Then why do you keep asking ,Watt, is your name?"
KNOTT : "To find out your name!"
WATT : "But you already know it!"
KNOTT : "What?"
WATT : "See, but you know mine!"
KNOTT : "Of course not!"
WATT : "Exactly!"

NOW THEY ARE AT A POINT WHERE BOTH THINK THE OTHER KNOWS
THEIR NAME, BUT THEY THEMSELVES DON'T KNOW THE OTHER'S NAME.

KNOTT :"Listen, listen, wait; if I asked you what your name is, what will
be your answer?"
WATT : "Watt's my name."
KNOTT : "No, no, give me only one word."
WATT : "Watt"
KNOTT : "Your name!"
WATT : "Right!"
[Pause before it hits him]
KNOTT : "Oh, Wright!"
WATT : "Yeah!"
KNOTT : "So why didn't you say it before?"
WATT : "I told you so many times!"
KNOTT : "You never said Wright before"
WATT : "Of course I did."
KNOTT : "Ok I won't argue any more. Do you know my name?"
WATT : "I do not."
KNOTT : "Well, there you go, now we know each other's name."
WATT : "I do not!"
KNOTT : "Good!"
[Pause before it hits him]
WATT : "Oh, Guud!"
KNOTT : "Good."
WATT : "No wonder, it took me so long, is that Dutch?"
KNOTT : "No, it's Knott!"
WATT : "Oh, okay. At least the names are clear now Guud."
KNOTT : "Yes Wright."

NOW THEY BOTH THINK THEY KNOW EACH OTHER'S NAME AS WELL !!

*******************************************************************

The following is a media report....

"LG Electronics has done yet another round of reshuffle. This time, to bring some semblance of consolidation within the portfolio. This marks a shift in MD, KR Kim's earlier initiatives of creating smaller roles under separate heads for a focused product strategy Now Anil Arora becomes Business Group Head (BGH) for Refrigerators against his erstwhile responsibility as Product Group Head(PGH) for frost-free refrigerators, and Ajay Bajaj who was heading Retail ACs (windows and split) has been promoted as the BGH for the entire AC range. The head of the fourth business group - washing machines and microwave ovens, is yet to be identified. Sources say Rajeev Jain, PGH for washing machines might get elevated as the BGH with two PGHs reporting to him.Each of these BGHs have PGHs reporting into them. PGHs earlier reported directly to the MD. In consumer electronics, Sanjiv Jain who headed audios, is now being moved as PGH for CTVs. On the other hand, Rishi Tandon will head audios and Prasanna Raghavan will be PGH for plasma display panels. "

Confusing? well it continues.. just read on...

"Meanwhile, in a related development, to align its marcom with the new internal reorganisation, LG has placed its consumer electronics and IT account with Lowe. A few weeks back, LG had also consolidated its complete Home Appliances advertising through Capital Advertising. The other agencies - O&M and McCann-Erickson - which were roped in over a year back have moved out in the fresh round of reshuffle. According to the company, the review had an objective of integrating its Colour Televisions (CTV), Flat Panel Displays (FPD's), Audios (DAV) and IT categories. The consumer electronics and IT Advertising account is estimated to be 60% of the overall advertising spends of the company. The balance is shared between Home Appliances and GSM business.Industry observers feel and hope that LG will stay on with this arrangement for some time , before jumping into other round of reshuffling"

Imagine the plight of their agencies? Any one who had been with advertising would know the importance of having less heirarchy at the client's side.. it is not only needed to make the process of advertising smooth but also for long term sustainment of relations between the agency and the client.Here O&M and Mccann are moved out in less than a year as a by product of the whole new, redesigned confusion .

We thought that only Lever(HLL in particular) institutionalised this ambiguity, ceremoniously by mindless acquisitions and mergers, shocking brand extentions and takeovers... now it seems the Korean dwarf machines will outrun the Lever like jaggernauts..

let God save.. that is if he isnt confused himself..