The above banner ad was withdrawn by McDonald's shortly after it appeared in early 2005 following controversy over its use of the phrase "I'd hit it". The company stated in a public apology that it had not been aware that "I'd hit it" was a colloquial expression used to indicate sexual interest, and said it had only learned of this double meaning as a result of complaints. "I'd hit it" was part of the fast food company's "I'm lovin' it" campaign, the global marketing initiative that began in 2003 and that has appeared in over a hundred countries worldwide.
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