Tuesday, December 19, 2006

the paradigm shit...

A man checked into a hotel. There was a computer in his room, so he decided to send an e-mail to his wife. However, he accidentally typed wrong e-mail address, and without realizing his error, he sent the e-mail.

Meanwhile.....somewhere , a widow had just returned home from her husband's funeral. The widow decided to check her e-mail, expecting messages from relatives and friends. After reading the first message, she fainted.The widow's son rushed into the room, found his mother on the floor, and saw the computer screen which read:
To: My Loving Wife
Subject: I've reached
Date: 16 June 2005

Darling,

I know you're surprised to hear from me. They have computers here now, and you are allowed to send e-mails to your loved ones. I've just reached and have been checked in. I see that everything has been prepared for your arrival tomorrow.
Looking forward to Seeing you then!
Hope your journey is as uneventful as mine was.
Love u dear...!!!


Get your TG right and talk to them in their and right language.......Ever since Advertising has evolved, this is one lesson that the"learned" has been telling everyone and yet it seems the old dictum is yet to take off. There are a large section of advertisers who seem to beleive in "I dont care who you are, I will talk what I want".....

It seems simple to get to know the people whom you are going to talk to, but it is not so....to come out the temptations of your intellect, verbal and semantic abilities and talk to them in their language.... not to miss match......a group of college students may like a different lingua as compared with a group of software professionals, who unlike housewives would differ in their language-both what they speak and what they like to listen to....

It is basic funda, you say and I accept it ,but it seems to be a forgotten funda, when I see advertising from a neutral perspective- Too much of ado, mostly about nothing. Some ads directly talks to competetors.....

some, worse ,talks to the competetors Ad agency....

some even more worse (eventhough the scope for being further worse doesnt exist) talks to, God knows whom.....

Recent past I was watching couple of Ads which fit into the above said flop strata...Cadburys bytes with the Dog (it seems the caninophilic ad community never gets tired..) doing miraculous feat... a candy ad where the hero at the end thunders..yeh Idea pahle kyom nahim socha ?..(I dont remember which candy..see the effect of advertising..?).....the SBI print ad series which is an alarming case of stupidity celebrated....and more, but everyone looks the same, macro idiotic excuses of advertising....
As they say...Brains aren't everything..... In fact in some cases they're nothing.....

Funny? For me it is not...

It sounds like a virtual death bell for the Industry... looks like a last nail in the coffin.......
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1 comment:

BuBbLEs said...

SIR!!!!!!!!!!!!!!!!!!
hiiiiii wassup.. lets see if you can guess who this is!!!

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