In Devil we trust ..!!

A bus stops and two men get on. They sit down and engage in an animated conversation.The lady sitting next to them ignores them at first, but her attention is galvanized when she hears one of them say the following:

"Emma come first.Den I come.Den two asses come together.I come once-a-more! .Two asses, they come together again.I come again and pee twice.Then I come one lasta time."

The lady can't take this any more, "You foul-mouthed sex obsessed pig," she retorted indignantly. "In this country. we don't speak aloud in Public places about our sex lives."

"Hey, coola down lady," said the man."Who talkin'about a sex? I'm a justa tellin' my frienda how to spell 'Mississippi'."

I bet you're going to read this joke again!...... Jumping into conclusions which has been a favourite past time of Marketers and their Advertising partners as well......

Foresaking and forgetting brand icons that are well drenched in the minds of the consumer (thanks to the wonderful advertising of the past) ,and going in search of new images and symbols often spending heavily and reaching no where.....

Classic is the case of the pink rabits of Duracell and Energiser which in our MBA classes was often discussed. The companies dumped it, the agency forgot it as an outdated icon but the people remembered it...so much so bunnies became the talk of many towns.... The Energiser bunnys similiarity with the duracell one of course made people often get confused, although there are distinct differences between the two — the Energizer bunny wears sunglasses, has larger ears, is a different shade of pink and has a different body shape. Also, while the Energizer bunny is a single rabbit, the Duracell bunnies are a species. The Energizer bunny is always depicted with a drum, as the Duracell bunny toys of which it is a parody had drums, but the actual Duracell bunny advertising campaign has moved beyond this, and Duracell bunnies are usually depicted as doing something other than beating a drum..........Anthromorphism in its best form.....

Images getting registered in the minds of the consumer and getting fixed in the locus there and even before the consumer is bored the advertiser and his agency assumes that they are and withdraws the images......

The Onida story, which is the Indian version of the topic of the day shall be taken as an example...... they made the devil and then killed it only to resurrect it after 8 long years.......Doing away with its stern and forbidding look, the Devil in its reincarnation ,as per the creaters, looked more approachable and consumer-friendly....The Devil however in its earlier avtar (the hard, unfriendly and negative avtar) still remained one of the most recognised symbols in the durables industry, especially in the '80s, when it struck the right chord with consumers......It was a smart counterpoint to cliches, hyperboles and beliefs that surrounded durable and electronics advertising at that point of time....first solid state TV was one TV s touted seeling point while another one said that it has a unique 7-IC circuit.....no one bothered, not even the advertiser, as to whether some one among the readers (TV never advertised in TV then..the logic is simple..IF they have a TV why should they be shown a TV Ad again...?) really understood all this high funda USP's...

Box like TV sets....slopdash designs....socialist pricing...and sloppy advertising charecterised the days TV market where Onida showed the cheek and nerve to be audacious enough to have a new look ( a better looking monitor for instance ,thanks to JVC and the partnership..).. new media choices ( a TV brand advertising in TV as well as in print for the first time) and roping in the negative tone to seek and gather audience attention....

Remember the print ads of the day with the broken TV screen ( broken by envy!!) but the eye balls lingered on... the TV ads came( with 100% share of the voice....mind you..) with the Devil and for the first time on TV someone thought like you and me.. said that envy is real.. envy exists... and having and showing envy is OK.......
For the first time someone didnt preach or advice.... some one said it is true to show off..to flaunt..to wish and even be jealous.... no long moralising.....no lectures and sermonising...no saints and angels.... a devil who talked to the child in us, as a child and not as a hard parent or a pretending to be adult......and then the mistake the devil had gone when the agency was changed...There is an arguement that the devil was becoming irrelevant as more houses had TV and penetration was more and hence there was no 'neighbours envy' and hence the drop......Times changed of course, but for this category the type of advertising
remained the same as MIRC and Rediffussion would jump to agree...just see the fact..after a long slump and slouch period where the brand suffered a lot of misbranding, and after O&M left MIRC between the Devil and the deep sea (pun intented) to advertise for LG, Rediffusion took over and the Devil was bought back in 2004 and sales simply shot up......

Still the 'neighbours envy, owners pride tag' ( which to date remains one of the most remembered taglines in India) was not refounded for many reasons but the fact that the envy comes first and not pride should be seen in a more meaningful context and not simply as another tagline.....Pride is positive and a common thing to possess, a feeling that most advertisers love to weave around their brand and its communication..Envy is negative and again a common thing but which no one brags and the dare devilery here, with the Devil and the green envy tag is simply the best in Indian advertising annals ...He walked against the tide, against the whole crowd and suddenly every one stopped and changed their direcion.......

Why the Devil now? because media reports suggests that again the Devil is poised for a revamp..? MIRC is calling for a pitch ostensibly in an attempt to make a new suited and sauve Devil, still new and more modern and much more contemporary....

Why do I love this Devil..?

Simply because it is a Devil..the negative in me..in everyone.....

How Devilish the new hip and trendy Devil, is going to be..?


" But watch out, the time has not come yet; another hundred years at least do we have to pretend to ourselves and to others, as the witches say in Macbeth, that beautiful is what is ugly, because that which is ugly is useful and that which is beautiful is not." ..........Lord Keynes

Power of execution...

a master craft...power of execution....

From me..!!!

I guess this would be the last "from me" from me.....

Adformula has decided to take the next step in its path of growth. From being a personal past time, to a precious passion, now it has grown to a stage where it should progress to the next level. Now adformula will have more variety and substance with new contributors joining with vivid and wide pictures from the world of Marketing communication. Hope your patronage continues for me and my team members as well !!!

Let us expore..together !!!!

The world is flat ..!!

Most memorable ads of 2006 as per business week......

an ad a day !!!

why all the literature when you can say so much with so few?...

an ad a day !!!

Did you know?

Did you know that (Crispin Porter + Bogusky chief creative officer) Alex Bogusky is chairing this year's Titanium Integrated Lions jury at the Cannes Lions International Advertising Festival ....?
New this year, the Titanium Integrated will award both the best big idea (Titanium) and the best integrated campaign with Lions.... Last year Crispin Porter + Bogusky was the most-awarded agency at the festival, winning two Grand Prix, four gold Lions, five Silver and two Bronze.

Now that is a real honour...aint it?

The fun gun...!!!

please click on the picture to view it fully...

and thanks to Lalgem for the contribution...

an ad a day !!!

Any form you use, sex sells..!!!

The King is dead..Long live the King !!!

The King is dead, long live the King!!!

The same show, with the same roll over contestant but with a new host, is back on air. SRK aka King Khan replaced the Big B who they said was simple indispensable, if not with ease but with fun and down to earth mannerisms…. The fauji boy with his regular looks could rise to the superstardom in Bollywood where chocolate boys and family surnames ruled, could do so with the fun that he evoked, the feeling of a’ next door boy’ that he carefully cultivated.

Ditto here now as two episodes of KBC 3 has gone on air, I can see what people feel… to put it simply it will not take much of a time for the viewers to forget Big B and give King Khan his fair share of acceptance and reception

Of course…the classy elegance of the Big B and the baritone which characterised the bollywood iconare missing and so are the usages that made the earlier avatars of KBC popular…. “Computerji...” becomes Mr Computer and even Compaq sab (remember that SRK endorses Compaq and hence all other bidders seems to have got out)…… “Lock kiya jaaye...” now makes way for “Freeze kiya jaaye”….. “Shah Rukh, main aapko gale lagana chahta hoon” is the new usage instead of “I want to quit”…. “Kucha kucha pukka pukka ... Palat” (for “Flip the question”) with a dash of Shah Rukh style are also the new masala being added…..

Shah Rukh as reported by media did get hard practice in a mock set of the show erected at his residence while we got to see a promo film (intended to slowly introduce him as the new host, conceptualized by O&M)…... And for more than a week, the superstar got himself trained his part as for five hours everyday. And guess who have been sitting on the hot seat?

Shah Rukh’s friends like Karan johar, Farah khan and choreographer Ganesh Hegde...........(mmmmm…now you know the reason and the logic behind the song and dance just before the show…).The mock set had almost everything that the real set of the show would have. The computer, the chairs, the sound system and the graphic system are the same. Sometimes even some people are made to pose as audience. Hard work indeed and hopefully it pays off…..he lost a watch to Duggila from Guntur in Andhra Pradesh but that was a gesture which only SRK could do it with genuinity…. no airs of being a super celebrity, he gives and impression of being just one among the participants and not god…. Sure I am, it would have gone down well with the masses….

KBC which is an Indianised version of Who Wants to Be a Millionaire?, has no doubt been the best game show ever in Indian TV history…. Copy cats and imitators failed miserably and critics and pessimists have all disappeared into thin air……..

The hope, and the promise of making big money…the spectacle of some one common, ordinary like you and me, walking with fat sums into fame and esteem make us aspiring and buoyant…. so we sms..call and wait..in anticipation of our day which would come and in the mean while religiously get stuck and wedged to Star Plus from 9 to 10 and blush over the success of Prasenjith sorkars and Ram babu duggillas………our turn may never come but we rule over a kind of a dream world while sponsors chuk money making the star coffers smirk in greed….

The sponsors' bandwagon for Shah Rukh Khan's KBC looks like the who is who… The repeat sponsors from last KBC like Airtel, Hyundai (again SRK is there) and Cadbury. . New sponsors like UTI Mutual Fund, Videocon, Godrej Sara Lee, Jyothi Labs, Pantaloon Retail (Big Bazaar) and the UB group…. After the recent bidding war, Motorola has dumped Nokia, which was on board with KBC 2…and ICICI bank had to give way to Union bank of India ( reading between the lines here?)….. KBC 3 has no title sponsors,which simply means that the ten main sponsors will share the same mileage, roughly each sponsor will have 1 to 1.5 minutes visibility for each episode and because of the varied audience reach provided by the show and that too in a time when cricket looks all uncertain and confusing , KBC 3 has become, apparently the apple of the eye for the media planner ….

What SRK takes home is anybody’s guess…but one thing is clear.... the show will go on and as long as aspirations remain, the average Indian will be glad to be trapped in this dreamworld and so the TRP’s will sour and you can see smiles all over the Ad world….

Long live the King !!!

Time for a new Shoe..!!!

absolutely hilarious..!!!

humour and advertising are twin brothers ,I guess

an ad a day !!!

there are different ways of making suggestive

ads

... here you can see two...suggestively suggestive and suggestively obvious...

Now dont look like school kids....close your mouths please...!!!!!

Racism, ramblings and ratings!!!

A man comes home from work and finds his wife admiring her breasts in the mirror.

He asks, "What are you doing?"

She replies, "I went to the doctor today, and he told me I have the breasts of a 25 year old."

The husband retorts, "Well, what did he say about your 50 year old ass?"

She replied, "Frankly dear, your name never came up."

It is a tale of a hell lot of asses -you and me included, but more importantly the millions who through out the world poured into streets burning effigies and shouting anti racist slogans, the Governments of India and the United kingdom, the media guardians, the moral police men and women, the human rights activists , the Toms , Dicks and Harrys, all of them who jumped into the arena taking sides, abusing, discussing, arguing ,debating and apparently falling flat on their faces now, as the sordid drama, which the channel C4 unearthed before a guffowed audience, making a mockery of all who thought it to be real...

It was a rivalry that was best summed up as ‘Beauty versus three beasts’ by a British tabloid....The Governments of Great Britain and India made official comments about the apparent racism incident in UK’s' Celebrity Big Brother' the reality show ,which flabbergasted the world. And then protestors in India burnt effigies and governements almost took it as a
' very important issue' that the house of commons discussed it thread bare, and then the whole show turns to be farce, a melodrama apparently penned by the greed of the producer, inked with the stupidity with which the genral public approach television....it is simply a ploy to make the ratings hit the roof top..here it has reached the sky..now going up still further......it is all fair in love and war... but advertising and the media business also addeed to it... many didnt know...

It was all fake -the whole controversy surrounding 'Celebrity Big Brother' and the alleged racial abuse reflecting the racism that still exists in 21st century Britain was simply the brainchild of a smart producer looking to jack up the TRP's of a show which was on the downhill as is revealed by many a reasons that have unravelled in the past one week or so...

According to British newspapers, until some days back, Celebrity Big Brother was sliding into obscurity, averaging 1.7 million viewers a night, until this display of prejudice pushed the figures up to 4.5 million amid a deluge of complaints(40,000 as per OFCOM with their mail boxes full)...... Now the show has seen an audience rise of more than 60 per cent in the last few days and for the channel it seems -to be known is the only motive, be it with a handcuff or in a coffin...

The drama but for sure has given rise to a new spectrum of thoughts and ways with which hereafter people will see the not so real reality shows as they would make out the real from the enacting as in case of the WWF performances....

Shilpa in any case as she set sail in a classic Indian sari and the namaste, stepped into the controversial house would have known the fate awaiting her there... for the kind of money that she was promised for the participation and the fortunes that will make her eyebrows still curve up,in case she wins( that seems to be the case now, but who knows what the script says?)...she knew that torture was going to be there and her colleagues would not definetely be treating her as a bollywood queen but instead putting her into endurance tests..... how could she have 'expected' that it is all going to be every one so very nice to everyone and goody goody nonsense..?

Germaine Greer writes in the guardian, an amazing eye opener about the whole stuff where she says .....Everything about her is infuriating: her haughty way of stalking about, her indomitable self-confidence, her chandelier earrings, her leaping eyebrows, her mirthless smile, her putty nose and her eternal bray, "Why does everyone hate me?" Not to mention the crying jags. What no one seems to have quite understood is that Shilpa is a very good actress. Everyone hates her because she wants them to. She also knows that if she infuriates people enough, their innate racism will spew forth..... now that is reality but the show never shows it.....

It is about celebrity antics, their tantrums, bitching one day, kissing the next, again the brawl and broil the next day...and the sham of claims that it is a' closed world and the participants are unaware 'about what is a happening outside... branding that it is a 'disgrace and so offensive that it is almost unwatchable' by bloggers everywhere.....

The media took it everwhere....the SUN website says: ' Here's your chance to prove Britain is not a nation of racists by voting Jade Goody out of the Celebrity Big Brother house' and some British tabloids criticised the programme-makers for a "shameful exercise in manipulation"... it was there everywhere..what more could have the producers fo the programme and the channel guys asked for?

Controversy is not new for the show....In 2004, police were called when drunk contestants nearly came to blows, and in 2005 the spectacular arrival of actor Sylvester Stallone's mother, Jackie, led to his ex-wife Brigitte Nielsen - also a contestant that season - breaking down in tears
.so the tale continues even in 2007....Tears, drama and final happy ending..which even puts bollywood masala flicks to shame... no bollywood script writer could even think of brewing up such a winning concosion out of such a well known formulae...Shilpa’s 'tormentor' Jade Goody, whose vitriolic outbursts are now everywhere in the net....has been booted out of the Big Brother’s house after a public vote on Friday. and who voted?....a whooping 82% ( that is more than five million people..) for ousting the racist Jade and as she bade farewell with "tears" ( oh not again..!!) and "apologies" the show landed up and took the millions who were glued on to their TV sets to a new level of ludicrous lunacy....

We saw Shilpa denying racism("When I actually thought about it, I know it's not a racism thing...people say things in anger.") and asking for a hug(oh Ma..) from the racist with whom she was in a visceral and viscious war with, till the last night, in the fairy tale end ( as of now) of the drama which millions of Britons helped convert the lesser known reality show into a Bollywood-style remake full of histrionics, melodrama and what not...an emotional reconciliation which, for many was too good to be true and bordering on the lines of insanity....

And though a key sponsor, Carphone Warehouse, has pulled out over accusations of racism, it’s unlikely to have a significant impact. If one sponsor has pulled out others would be lining up, given the number of eyeballs the show is getting and the eye balls are all popped out, as to what is next.. a murder on the sets(?), live ,hot and open for debate........

Of course the makers of the show, the tormentors, the besieged , the sponsors..... have had a big laugh there... but is it not killing of a golden goose?

Will reality shows ever be the same again....?

Or are people going to be the same,forever naive, no matter how many times we are going to be taken for this funny ride with our asses up and faces down, not in shame and ignominy but in glee and delight of having participated in a reality show?

I leave it to time, but then as I go let me share this piece with you...

This is an open letter( an Ad...) issued by the India Tourism office and widely appeared in the western media....

The open letter said: "Dear Jade Goody, Once your current commitments are over may we invite you to come and experience the healing nature of India. ... As a beauty therapist, you may be especially interested in visiting one of the many spas where you can cleanse your stresses away, enjoy yoga in the land that invented it and experience Ayurvedic healing, which promotes positive health and natural beauty....

We look forward to welcoming you soon,

yours sincerely,

India Tourism Office

Now that is what they call as identifying when to advertise and what to say, to whom, where and why not...?......

The fun gun... special edition !!!

...A man was sick and tired of going to work every day while his wife stayed home.He wanted her to see what he went through...

so he prayed: "Dear Lord: I go to work every day and put in 8 hours while my wife merely stays at home. I want her 2 know what I go through, so please allow her body to switch with mine for a day. Amen."

God, in his infinite wisdom, granted the man's wish.

The next morning, sure enough, the man awoke as a woman.She arose, cooked breakfast for her mate, awakened the kids, Set out their school clothes, fed them breakfast, packed their lunches,Drove them to school, came home and picked up the dry cleaning, took it to the cleaners and stopped at the bank to make a deposit, went grocery shopping,.......

Then drove home to put away the groceries, Paid the bills and balanced the checkbook. She cleaned the parrots litter box and bathed the dog.

Then it was already 1 P.M. and she hurried to make the beds,do the laundry, vaccum, dust, and sweep and mop the kitchen floor.In between totally forgot to eat lunch.... Ran to the school to pick up the kids and got into an argument with them on the way home. Set out milk and cookies and got the kids organized to do their homework, Then set up the ironing board and watched TV while doing the ironing.

At 4:30 she began peeling potatoes and washing vegetables for salad, cleaned the fish and made it and snapped fresh beans for supper.

After supper, she cleaned the kitchen, ran the dishwasher,folded laundry, bathed the kids, and put them in bed.

At 9 P.M. she was exhausted and, though her daily chores weren't finished, she went to bed where she was expected to make love, which she managed to get through without complaint.

The next morning, she awoke and immediately knelt by the bed and said, Lord,I don't know what I was thinking.I was so wrong to envy my wife's being able to stay home all day. Please, oh please, let us trade back."

The Lord, in his infinite wisdom, replied, "My son,I feel you have learned your lesson and I will be happy to change things back to the way they were.You'll just have to wait 9 months,though......

U got pregnant last night!

Amen !!!!

And it is my 5th wedding anniversary ..today.....

Bubblicious! hold ur breathe..!!

what to say? im gasping for breathe now...!!

an ad a day !!!

I wonder how they got away with this USP....

a turkish ad...simply amazing..!!

now that is what is called EXECUTION...

The world is flat ..!!

Second time in this week the world is flat is here ( I simply couldnt resist).....here is a link from adcritic.com as a homage for the best creative(?) brains in the last 50 years..

Bridgestone...on popular demand!!

an ad a day !!!

the beauty of being simple !!!

an ad a day !!!

it is about what u say is important or how u say it is... either ways this toyota commercial is brilliant !!!

Did you know?

Did you know that Mastercard (there are somethings which money.....)... has an interactive website where consumers write advertising copy for two commercials, ending with the kicker, "Priceless"... what are you waiting for .....go in and unleash the creative in u..

the user generated commercial....

The last post ended with a note..agencies better change or perish...see this online ad made by a 18 year old kid...more to follow and agencies as we know them, are going to have a good run for their money....

Differentiate or die !!!

A certain rich businessman had a beautiful daughter, who fell in love with a guy who was a cleaner.When the girl's father came to know about their love, he did not like it at all, and so began to protest about it.Now it happened that the two lovers decided to leave their homes for a happy future and they eloped. The girl's father started searching for the two lovers but could not find them. At last, he accepted their love and asked them to come back home and get married accepting that they loved each other truly.

So , their love won and they returned home. The happy couple went to the town to shop for the wedding dress. He was dressed in white shirt that day.While he was crossing the road to the other side to get some drinks for his wouldbe, a car came and hit him and he died on the spot. The girl lost her senses. It was only after many days that she recovered from her shock.The funeral and cremation was the very next day because he had died in an accident.

Two nights later,the girl's mother had a dream in which she saw an old lady. The old lady asked her mother to wash the bloodstains of the guy from her daughter's dress as soon as possible. But her mother ignored the dream.The next night her father had the same dream, he also ignored it.Then when the girl had the same dream the next night, she woke up in fear and told her mother about the dream. Her mother asked her to wash the clothes, which have bloodstains immediately.She washed the stains but some remained. Next night she again had the same dream..... she again washed the stains but some still remained.Next night she again had the same dream and this time the old lady gave her a last warning to wash the bloodstain, or else something terrible will happen.

This time the girl tried her best to wash the stains, and the clothes nearly tore, but some stains still remained.She was very tired.In the late evening the same day while she was alone at home, someone knocked the door. When she opened the door she saw the same old lady of her dream standing at her door. She got very scared and fainted.

The old lady woke her up... and gave her a blue object,which shocked the girl...

what is it?.... she asked

New Surf Excel stain remover.... said the old lady.....a dab and it will remove all stubbornstains!!!" ....

Ding ding ding ding......

I know how you are feeling now..........but the interesting build up to the climax of the story amused me..... It is clearly not an outstanding work of creativity but a different thought of course...... some Ad maker can seriously think in similar liines.....

One of the old industry dictum goes .....the first ten seconds of an ad is very important and so is the last ten seconds.... but many seemed to have forgotten all the dictums and rules in their quest for out of the box stuff.... but then again for out of the box ,first you should have the box..right? see this ad and you will know what I mean...

2006 was a year which threw up many surprises in advertising world.... Santhosh Desai quit the industry calling it a group of " experts without expertise" .... true words that comes from long experience of an expert......

Why dont ads spell the miracle that they used to......?

Why are they no longer the subliminal pill that seized the unconsious minds into a magical world..?

Why do brands fall and climb and fall again like the rise and fall of the Roman empire?

Self importance.. arrogance... the awards that it bestows 'on itself'...the peanuts that they pay...the apathy of the clients...the short termism that is a fashion now for both the agencies and the clients......and the recycling that we do with concepts....and throwing away images which the audience liked but the agency thought or ass u me d as waste.......

Many ads have been discussed here and in the adosphere.... but the tragic image if one had to summarise the fall of advertising could be seen when this door opens for a cow to come out..she is named Radha and she is Miss Palampur....

Now even the hardcore Ogilvy fans wouldnt vote this as creative... definitely not me as we have seen it all from O&M
..the train ads..the girl in the cricket field ad...the girl with the mehndi hands ads......

Whatever be the strategy or the lack of it behind this 'idea' it is a fall...or simply to quote Shakespeare , what a flaw.....

It is just one sample.... not that we hadnt had good ones but the bad ones are awfully bad and are staring so horrendously at the future of the business of advertising....

This is not the same old world..the consumer generated media and even advertising has evolved.......

Change the rules my beloved Industry...as one of you rightly said...

Differentiate...or die....!!!

an ad a day !!!

something in black and white...

more car per car....

the last one from the indica series... atleast thats all what I have....

more car per car....

the second one in the Indica series... good
advertising of course but consistency is worth noting

The world is flat ..!!

click here all of u who love funny

commercials......

an ad a day !!!

a hot piece but
creative enough to 'hit the target' (pun intended..)

The fun gun..!!

Leela Periera had a serious telephone problem. But unlike most people she did something about it. The brand-new posh Shami Plaza Motel opened nearby and had acquired almost the same telephone number as Leela. From the moment the motel opened, Leela was besieged by calls not for her. Since she had the same phone number for years, she felt that she had a case to persuade the motel management to change its number. Naturally, the management refused claiming that it could not change its number. The phone company was not helpful, either. A number was a number, and just because a customer was getting someone else's calls 24 hours a day didn't make it responsible. After all her plea fell on deaf ears, Leela decided to take matters into her own hands.
At 9 o'clock the phone rang. Someone from Mumbai was calling the motel and asked for a room for the following Tuesday. Leela said, "No problem. How many nights?" .A few hours later she gave rooms for another three callers. A secretary of some CEO wanted a suite with two bedrooms for a week. Emboldened, Leela said the Presidential Suite on the 10th floor was available for Rs 9000 a night. The secretary said that she would take it and asked if the hotel wanted a deposit. "No, that won't be necessary," Leela said. "We trust you."

The next day was a busy one for Leela. In the morning, she booked an electric appliance manufacturers' convention , a liquor promotion night and a reunion of the REC veterans. She turned on her answering machine during lunchtime so that she could watch her favourite soap opera, but her biggest challenge came in the afternoon when a mother called to book the ballroom for her daughter's wedding in June. Leela assured the woman that it would be no problem and asked if she would be providing the flowers or did she want the hotel to take care of it. The mother said that she would prefer the hotel to handle the floral arrangements. Then the question of valet parking came up. Once again Leela was helpful. "There's no charge for valet parking, but we always recommend that the client tips the drivers."

Within a few weeks, the Motel was a disaster area. People kept showing up for weddings, promos, parties and were all told there were no such events.

Leela had her final revenge when she read in the local paper that the motel might go bankrupt. Her phone rang, and an executive from Le meridian said, "We're prepared to offer you Rs 20,000000 for the motel."

Leela replied. "We'll take it, but only if you change the telephone number."

an ad a day !!!

The simplest of ads come from hardest of hard work and vice versa..!!

more car per car....

This three ads which you are gonna see , starting today ( forgive me ,my students for u have seen it all already) will tell us how and why consistency within a campaign could be maintained without making the theme so very routine and hence monotonous to the TG... <

an ad a day !!!

simple idea......simple copy.....powerful advertising