The King is dead, long live the King!!!
The same show, with the same roll over contestant but with a new host, is back on air. SRK aka King Khan replaced the Big B who they said was simple indispensable, if not with ease but with fun and down to earth mannerisms…. The fauji boy with his regular looks could rise to the superstardom in Bollywood where chocolate boys and family surnames ruled, could do so with the fun that he evoked, the feeling of a’ next door boy’ that he carefully cultivated.
Ditto here now as two episodes of KBC 3 has gone on air, I can see what people feel… to put it simply it will not take much of a time for the viewers to forget Big B and give King Khan his fair share of acceptance and reception
Of course…the classy elegance of the Big B and the baritone which characterised the bollywood iconare missing and so are the usages that made the earlier avatars of KBC popular…. “Computerji...” becomes Mr Computer and even Compaq sab (remember that SRK endorses Compaq and hence all other bidders seems to have got out)…… “Lock kiya jaaye...” now makes way for “Freeze kiya jaaye”….. “Shah Rukh, main aapko gale lagana chahta hoon” is the new usage instead of “I want to quit”…. “Kucha kucha pukka pukka ... Palat” (for “Flip the question”) with a dash of Shah Rukh style are also the new masala being added…..
Shah Rukh as reported by media did get hard practice in a mock set of the show erected at his residence while we got to see a promo film (intended to slowly introduce him as the new host, conceptualized by O&M)…... And for more than a week, the superstar got himself trained his part as for five hours everyday. And guess who have been sitting on the hot seat?
Shah Rukh’s friends like Karan johar, Farah khan and choreographer Ganesh Hegde...........(mmmmm…now you know the reason and the logic behind the song and dance just before the show…).The mock set had almost everything that the real set of the show would have. The computer, the chairs, the sound system and the graphic system are the same. Sometimes even some people are made to pose as audience. Hard work indeed and hopefully it pays off…..he lost a watch to Duggila from Guntur in Andhra Pradesh but that was a gesture which only SRK could do it with genuinity…. no airs of being a super celebrity, he gives and impression of being just one among the participants and not god…. Sure I am, it would have gone down well with the masses….
KBC which is an Indianised version of Who Wants to Be a Millionaire?, has no doubt been the best game show ever in Indian TV history…. Copy cats and imitators failed miserably and critics and pessimists have all disappeared into thin air……..
The hope, and the promise of making big money…the spectacle of some one common, ordinary like you and me, walking with fat sums into fame and esteem make us aspiring and buoyant…. so we sms..call and wait..in anticipation of our day which would come and in the mean while religiously get stuck and wedged to Star Plus from 9 to 10 and blush over the success of Prasenjith sorkars and Ram babu duggillas………our turn may never come but we rule over a kind of a dream world while sponsors chuk money making the star coffers smirk in greed….
The sponsors' bandwagon for Shah Rukh Khan's KBC looks like the who is who… The repeat sponsors from last KBC like Airtel, Hyundai (again SRK is there) and Cadbury. . New sponsors like UTI Mutual Fund, Videocon, Godrej Sara Lee, Jyothi Labs, Pantaloon Retail (Big Bazaar) and the UB group…. After the recent bidding war, Motorola has dumped Nokia, which was on board with KBC 2…and ICICI bank had to give way to Union bank of India ( reading between the lines here?)….. KBC 3 has no title sponsors,which simply means that the ten main sponsors will share the same mileage, roughly each sponsor will have 1 to 1.5 minutes visibility for each episode and because of the varied audience reach provided by the show and that too in a time when cricket looks all uncertain and confusing , KBC 3 has become, apparently the apple of the eye for the media planner ….
What SRK takes home is anybody’s guess…but one thing is clear.... the show will go on and as long as aspirations remain, the average Indian will be glad to be trapped in this dreamworld and so the TRP’s will sour and you can see smiles all over the Ad world….
Long live the King !!!