Monday, October 20, 2008

BBC Travel India .. old pics, new dimensions !

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships”

BBC World News has come on air with Travel India, a six-part series of journeys to India’s spiritual sites, places of scenic beauty, urban business centres and underdeveloped rural areas…. A mix of every thing I must say.. every thing that India is…. And to add charm to the show is popular cricketer presenter, the vivid Harsha Bhogle, who is doing a good job( as usual)..

Harsha starts and his journey will take us from the deserted Rann of Kutch in Gujarat to the Rajasthan city of Bikaner and to the Golden Temple in Amritsar and then to Kashmir ,Wagah and then to the charismatic states of Delhi and Uttar Pradesh where he visits the holy city of Benares, Bihar and West Bengal to meet the tribes of Sunderbans. Then onto the new world IT hub of Hyderabad, before travelling to Kanyakumari. After his journey of the south, he heads to Nashik for wine tasting along with a crash course in wine making. Harsha then will travel back to Mumbai to wrap up his adventure, a trip that takes a full circle back to the point of origin.

“The Travel India series uncovers the diverse and unexplored facets of India as it stands today. It’s an exciting discovery of the unexpected which gives a unique and intriguing insight into amazing India.” As per the BBC claims and that appears to be true seeing the first part of the show…but for me as usual what was more exciting was the promo… see the ads…. See how the programme crux and the presenters USP is merged and shown as one..see how the fusion has happened with ease….

To quote from the legend Leo Burnett, again “I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for”

Three cheers !!!!

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