Friday, October 10, 2008

Fool the couch potato...

TV Newsreader: "Hundreds are feared missing or dead in Florida following landslides and floods caused by torrential rains."
Couch potato: "Serves 'em right. What do they wanna go around following landslides and floods for anyway...??!"

It is about disconnect and the TV viewer is like switched off.. its oft debated as to why and what and all the reasons including media fragmentation to product placements( the heights of it can be seen in TV) is debated everywhere. Here is a TV channel whose specific serial -Kis Desh Mein Hai Meraa Dil (KDMHMD) which once was popular was seeing some dips in the TRP's and hence the channel resorted to the time tested atrocity of killing a lead charecter and come out with new paper ads across the hindi belt paying obituary to the departed soul and thus keep the rating high...

While any rating above 3 is seen as kinda good by industry norms, the show has seen a dip in its viewership in the last month. As per TAM ratings (C&S, 4+ HSM), in August the show had a TVR of more than 4, which dipped to 3.6 in September and that is an official version....

The media ,print here, is hopeful and praying that this become a pattern and their bags will cling...
So what next ? Rape the heroine and launch and ad to hunt down the culprit?

Come on guys... you call it path breaking ?

The discredit goes to :-
Client: STAR Plus

Advert title(s): Obituary

Creative Agency (Name, City, Country): Purple Focus, Mumbai, India

Work type: Client work

Published: Yes

Date of publication / release: October, 2008

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