Every time the ABC and IRS figures are out , media houses across the county jump into the fray with facts and figures and some times a strange combination of both which makes no sense to the average reader. The ordinary mortal is not the TG but the media planner is and yet some of them makes sense to us.
This advertising campaign in Malayalam( my mother toungue as well )conceived and executed by TBWA in Kochi, longtime ad agency behind the Manorama ads, has hit media and the skyline of Kochi (where I live) raising many eye brows. It is not an outstanding creative but simple and routine stuff on the contrary , which makes the eyebrows rise.
The idea is to anounce the achievement of 16 lakhs copies and to announce it with Good morning (when the news paper strikes your door steps) as its core theme... 16 lakhs pics are arranged in an ensemble to create images that symbolises morning.... a tea cup, a rooster and a sunrise...
Kudos to the TBWA team for being different....of Kishore Varghese, Subhash, Arun Raj, Arun Komal, Eby, Girish,Vipin ,Ebin and Akbar who was behind this exceptional advertising campaign...
It takes real creatives to make complex things simple... any fool can do the other way round !!!
2 comments:
Sir,
I would like to read your comments or review on the new ad campaign by Bharti.. The one which says - Proud to be Indian, Proud to be Bharti.
Malayala Manorama is a daily news paper, in Malayalam language, published in the state of Kerala, India. Malayala Manorama has a gross readership over 16 million and covers cities like Kozhikode, Trivandrum, Kochi, Kottayam, Chennai, Kochi, Mumbai etc. Malayala Manorama a perfect choice for booking newspaper classifieds via myadvtcorner.
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