As originally published on 22/11/05....
Let us call him Anand. He was in love,and the girls father wanted to meet the guy to decide on his qualification to marry the girl. So here comes Anand to his would be F-I-L's house , a big , sprawling mansion which blew him off.. He was a poor guy( and had the mandatory inferiority complex), and fell in love with this rich girl Arathi( that is the way it should be.. have u not seen bollywood masalas?)
U'r a handsome guy... so charming.. flattered Arathi's father-- now let us talk over dinner..
Anand was full blushing as he walked to the dining table
Dinner started. Everyone was seated..
Our hero found himself in a very tight situation.. why?.. he wanted to FART.. but how? will it not be shameful if he does that..? he thought and thought but his bowel pressure wouldnt listen . it came out with a funny sound.. He looked embarassed ,and started sinking, cursing his bad stars. But then the F-I-L had that presence of mind...
Tiger--- he shouted at the dog , lying near to Anand under the dining table.---- go out.....
Anand was happy.. he simply loved the guy.. his would be F-I-L , who saved his face ..Relieved he decided to let him loose once again and farted ,this time with added volume.
Tiger--- again shouted the old man...
Anand was gleeful... the dog is gettting the blame.. so I can be relaxed and can be farting more..
So did he.. this time the volume was more...
The old man stood up and shouted at the dog...
Tiger.. get the hell out from under that table before this bastard shits all over u....
Boooooooom................
The ad creatives are great guys( no pun intented).. who convert a brief ,often vague and unclear (many clients dont know what they want to communicate.. let us discuss it later on), often highly technical and complex to great mind blowing ideas that touches and stays with us for ever...
Can any one forget the Cadbury's girl running into the cricket field? or for that matter the Fevicol series, that won a standing ovation at the Cannes?.. Can any one ignore the Dog and the Boy campaign which made the now famous duo of O&M famous, which solved a complex marketing problem( the target audience liked Hutch network but thought it as having no network) through a simple communication which made Hutch sales go up by 77 %...
So what is the Anand story doing here...Some ad creatives are Anand's.. they like the laurels but blames.. they like to pass it on..they take the bouqets with blush, but the brickbats they simply transfer to colleages and subordinates ..some are bothered about their Abby's and if possible Cannes.. some talk to the competetor.. some talk to the competetor's ad agency creatives(My ass is bigger than his).. some talk to their own ego's.. the result is clear.. ad's which are so churned out doesnt even sell the clients brand, forget Marketing.
Some day the client will call the bluff... the Czar creative will stand exposed like anand...
The guys who suffer from 'My ass is bigger than his' complex should wake up to the reality.. it simply means ' I am a bigger asshole than him'
Am I right?
No comments:
Post a Comment