Monday, December 22, 2008

Times Of India- riding the Mumbai wave

Advertising has this unique power of swaying the reader if said the things which needs to be said in a proper fashion. The power of well written body copies is something which now by and large has become a thing of the past.... the assumptions being that the TG( reader/viewer) do not have the time to sit and read all the long verbosity, pictures speak better and more effective than words and that the age of the printed word is gone..... Times of India seems to be walking against this wave of belief when these ads appeared to praise the hero's of India' latest terror attack.. the emotional Indian and the same emotions may make us sit and read the whole of the ad which we may not do had it been a product or service ad.... the emotional speeh akin to Marc Anthony makes people ponder and that is what ads are supposed to do ..primarily...!!!

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