I am sitting at my office where till a week back we had about 21 guys with lots of fun and frolic but as of today, this Saturday (yeah we have started working on Saturdays as well) we are just 15. I know you are bad in numbers so I will make it easy for you… 21-15=6…..the rest of 6 has gone… not in search of greener pastures but for want of a choice. You know the agency world….. Its fun… may be we have had so much and too much of fun that even God’s would have felt jealous. The sword of recession has fallen on us so sharp… every day when some one from the top calls some one to his/her cabin the heart beats go up… pink is not only a color denoting gays ..Not any longer… when the creative guys who sit opposite to me were asked to leave last week, they didn’t cry but didn’t laugh either…... they were still and didn’t talk anything… for all the beautiful verbal skills that they had and displayed in umpteen ads, that day no words in their literature could convey what their eyes did… fear… now which is reflected in mine as well … the media manager who took me in here is asked to go in what came as the ultimate recession shock for me…
Now it’s only a matter of time when I too will have to go or else some miracle should happen… The airline client that I am working on as a client service executive should up with his ad budget or at least go back to his volume of advertising before this Bloody f&^%$ng recession… or else as Chithu ( India ka FM yaar) promises things should go back to normal very soon… hey Chithu is the home minister now na… anyways… that doesn’t make any difference to the real situation here… in my agency the only creative work that is happening is to indulge in a guessing game as to who next and which client next will call up and say what… every time the phone rings we all shudder…and since I am the only guy in account management I at times feel relaxed but at times feel odd and insecure…
I love this place dear, this industry… and hence cannot really believe that when hard times come; it’s the ad money that gets cut first… what is the reason…? When you are in a plane and flying high and when there is a crisis that is developed, which fool will switch off the engine…?
Is it not the same??
Or am I in the wrong line..? if everything is coming on my way I guess I am in a wrong lane…
Will it remain the same for ever…….this beloved industry?
What is in a name yaar??? 27-Dec-08