The hope of the endorsers’ tinsel dust getting attached to the brand is not new. In case of LUX however it is true the other way round as well. Every star, generation after generation, cherished a desire to be the LUX endorser. Stars, if one could believe the industry sources, have always been ready to quote much below the market prices, to be part of Lux, since it gave the I HAVE ARRIVED feeling to them
It started with this famous Leela Chitnis ad dated 1941 and then went on to have Naseem Banu, and later her daughter, Saira Banu….Madhubala, Mala Sinha,Hema Malini,Zeenat Aman, Parveen babi, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Aishwarya Rai( along with Juhi Chawla, she holds the honour of having endorsed Lux for a longer period of time), Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors and been the charm of LUX and lux their charm… …
Priyanka Chopra currently appears and in between Shahrukh khan appeared in what people thought was a brand fiasco !!!
But then that is better than oscillations that brands suffer from….
Old still is gold !!!
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Lux in the past in Adformula....
the black magic, Hire the star..Rent a bath tub..
Also read my other blogs *****************
chicken curry and continuousconfusion ....
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